Author: Forum Support

What 2017 holds for the world of social

As we wind down the year and look back on 2016, we find that social media is on everyone’s lips - but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcome of the EU Referendum in Great Britain and the American presidential election was no doubt influ...

Global Crisis Expert: Protecting Your Company Against Reputational Attacks

A global crisis expert warns against the rise of online reputational attacks and calls on companies to prepare their teams, build communities and actively engage their markets to prevent losing billions of dollars over reputational attacks. For Brian West, Global Managing Director for Crisis of FleishmanHillard, thousands of companies are now being victimized by online reputational attackers and c...

IBT Media launches Newsweek International

IBT Media, the news organisation that owns International Business Times and Newsweek, will rename its EMEA and Asian editions of Newsweek jointly to Newsweek International. The American title will put its overseas edition under the name Newsweek International, and will be relaunched with a new-look masthead. The headquarters of its global operation will be run centrally from United Kingdom while N...

周世雄从麦肯加盟智威汤逊出任中国区首席执行官

智威汤逊亚太区正式任命周世雄(Carter Chow,左)为智威汤逊中国区首席执行官;同时,施睿(George Shi)升任智威汤逊上海董事总经理。 周世雄将于2017年1月2日正式上任,他将在上海智威汤逊办公,管理上海和北京两个办公室的业务。周世雄将与智威汤逊北亚区首席创意长兼中国区主席陈耀福(Norman Tan)以及上海和北京两个办公室的管理团队紧密合作,并直接向智威汤逊亚太区首席执行官John Gutteridge述职。 周世雄在中国的广告行业拥有超过22年的工作经验。在此次重新加入智威汤逊之前,周世雄在麦肯上海担任大中华区首席市场总监一职。 此前,他还先后担任过麦肯上海的董事总经理、扬罗必凯广告公司上海董事总经理。周世雄10年前曾在智威汤逊上海担任过大客户总监一职。 Gutteridge说道: 「周世雄完美地结合了本土和国际经验。他拥有如何帮助品牌在中国成长的第一手经验,同时在文...

GetCRAFT appoints ex-Yahoo executive as managing director in Philippines

GetCRAFT, the Southeast Asia’s premier content marketplace, appoints the former media head and country manager for Yahoo Philippines, Kate Delos Reyes, as the managing director in their new office in Manila, Philippines. The latest expansion of the company is their latest step toward its goal of spearheading the creative & media boom inSoutheast Asia. “We consider the appointment of Kate as th...

McCann Carter Chow joins JWT as China CEO

J. Walter Thompson Asia Pacific has appointed Carter Chow (left) as China CEO, and promoted George Shi to the position of managing director of J. Walter Thompson Shanghai. Chow, who starts on 2 January, will oversee the offices in Shanghai, where he will be based, and also in Beijing. He will report to Asia Pacific CEO John Gutteridge and work closely with Norman Tan, J. Walter Thompson’s China Ch...

Media Prima appoints Leo Burnett for digital TV project

Media Prima has appointed Leo Burnett Malaysia as its creative agency for myFreeview, its free digital TV broadcasting service in Malaysia. The agency will be responsible for strategic development and delivery of creative communications for its digital terrestrial television (DTT) project. The DTT project, which is an education and awareness campaign, is spearheaded by the Ministry of Communicatio...

Media Prima appoints Leo Burnett for free digital TV broadcasting service

Media Prima has appointed Leo Burnett Malaysia as its creative agency for myFreeview, its free digital TV broadcasting service in Malaysia. The agency will be responsible for strategic development and delivery of creative communications for its digital terrestrial television (DTT) project. The DTT project, which is an education and awareness campaign, is spearheaded by the Ministry of Communicatio...

ghd kicks off festive season with giant christmas present activation

Nothing can make you feel happier than unwrapping your Christmas present, especially when it is a giant, 2-metre tall gift box. Knowing our deepest desire, British hairstyling brand ghd recently launched a campaign, which deployed giant ghd gift boxes across strategic high foot traffic locations around Hong Kong. (Gallery available on web) The gift boxes are all measure over 2 metres tall, and wra...

Edelman reshapes Shanghai leadership team

Edelman has reshaped its Shanghai leadership team. Alex Lam, former head of digital performance at Publicis China, has been hired as GM of Edelman Digital Shanghai and Guangzhou, effective immediately. Prior to joining Edelman, Lam was head of digital performance at Publicis China, and has also served at MediaCom and Optimedia China. Lam has over 10 years of experience in integrated digital advert...

One Championship’s CEO Victor Cui gets real on his struggles with social media

One Championship started up in Asia five years ago. The company has since grown tremendously bagging partnerships with brands such as Under Armour and The Walt Disney Company. Most recently, it also entered a massive definitive agreement, led by investment firm Heliconia Capital Management, a wholly-owned subsidiary of Temasek Holdings. The partnership is valued at “eight figures” in US dollars. W...

携程以17亿美元收购英国旅游搜索平台天巡

中国最大的在线旅游服务代理商携程旅行网(Ctrip)以17亿美元收购总部位于苏格兰的飞机票比价网站天巡(Skyscanner),以进一步拓展其海外市场。 天巡是一家位于苏格兰爱丁堡、拥有13年历史的公司,提供大量旅游服务供应商搜索和比价服务。 据天巡于2月发布的一份声明表示,在中国,继2014年收购游比比之后,该平台的访问量在2015年增长了67%,手机访问量增长近一倍。 声明表示,天巡管理团队将作为携程集团的一部分继续独立管理天巡的运营。 携程在第三季度的报告中表示,还收购了「两家专门服务中国旅客的大型美国旅游经营者」,但没有透露被收购的公司名称。 携程联合创始人兼首席执行官梁建章说:「这次收购将同时加强两家企业的长期增长驱动力。Skyscanner将为我们在全球尺度下的定位做出补充。」 天巡首席执行官加雷思•威廉斯(Gareth Williams)表示:「今天的新闻让Skyscanne...

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