Marketing

How to Follow the Lead of the Most Powerful Content Marketers

The way that companies deliver information to us has changed radically in the last few decades. No longer do we simply receive product and service details. Now, businesses are in the business of delivering content to us that enriches our experiences and enhances our loyalty to their brand. It is generated both at the corporate and customer level, and maximized exposure as well as enhances certain brand values. Take Michelin, for example: They are of course known for tires. But they’re also know for reviewing and rating various restaurants across the world. It’s the perfect intersection of who they are what they want you to do. And those reviews—known as Michelin stars—are known the world over as reliable and trustworthy. There are other companies that have made a name for themselves in the...

GOOGLE E-A-T QUALITY GUIDELINES: HOW TOP BLOGGERS MET THEM

[Showcase] GOOGLE E-A-T QUALITY GUIDELINES: HOW TOP BLOGGERS MET THEM We all want Google to rank our content on first page, no question! But unfortunately there is lack of knowledge about Google algorithm. Not anymore! Google reveal its E-A-T (Expertise, Authoritative, Trustworthy) quality guidelines and in this article I will showcase every single part of it with live examples. Here are the criteria for high quality content according to the document: google e-a-t quality guidelines In a few words: Google wants not only perfect, informative and useful content, he wants proof source with expertise and authoritativeness that people trust. Let me show you the key to understand the Google E-A-T! Expertise = Show Authoritative = Us Trustworthy = Proof It is so I called “Show Us Proof” strategy....

Top 10 Places to Buy Refurbished Android Phones

Android smartphones are amazing and all, but not everyone is able to afford the top of the line smartphones. That’s right, not everyone is going to overshoot and get a Samsung Galaxy S7 on contract. Some people like to wait for the inevitable price drop. Others yet choose to get refurbished Android phones. Both are perfectly reasonable ways to shave a significant amount off of the official retail price. For example, I can easily spot a refurbished Android phone for around 100 dollars less than the one considered “new”. What Is A Refurbished Phone Anyway? Well, a refurbished phone is one that has been returned to the manufacturer or a mobile phone repair shop, fixed and restored to its original specifications. A refurbished phone should, in all aspects, work in exactly the same way as a new...

10 Amazing Ways To Blow The Socks Off Your Customers

Touchcard January 16, 2017 Keeping Your Customers When it comes to retaining existing customers and getting new customers, there are three basic options. Unbeatable prices. Think Wal-Mart here. Their customer service is terrible but they’re prices are amazing, so people are willing to put up with poor service. Yes, they hate going to Wal-Mart, but they’ll put up with it for the low prices. World class products. Think Bose or Beats here. Their products are priced high due to the quality. They attract customers who want to use top-notch audio products. Remarkable customer service. If you can’t win on price or quality, customer service is your best bet. Given the crazy explosion of choices these days, customers care more than ever about customer service. They don’t want to wade through endles...

Apple’s Great App Store Sales Report

Apple's App Store racked up an all-time high of US$240 million in sales on the first day of this year. On the whole, 2016 was a very good year for Apple devs, who earned more than $20 billion for their apps -- up 40 percent over 2015. "Apple has always had the most profitable ecosystem and app market in terms of revenue per user and price per app," said Holger Mueller, a principal analyst at Constellation Research. Super Mario Run was the most downloaded app worldwide on Christmas Day and New Year's Day. It made history, with more than 40 million downloads within four days after its Dec. 15 release exclusively on iOS. Games -- including such titles as Monster Strike, Fantasy Westward, Cash Royale and Pokemon Go were among the top-grossing apps, Apple said. The Apple App Store now lists 2.2...

B2B Email Nurturing Campaign – 5 Things to Keep in Mind

According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a number of reasons why you need email nurturing, but here are the most important ones: Buyers are not going to engage with you once or twice and buy. In fact, if they had it their way, they would not interact with you at all in the research process. B2B buyers will find three pieces of content about a vendor for every one piece that marketing can publish or sales can deliver so once you have gotten them to engage with you, you simply cannot afford to let them go. And sending them right to sales is a sure fire way to lose them. 50% of buyers in any system at any given time are not ready to buy (Marketo)....

No Money to Start a Business? Try These Options…

You might be limited to a strict budget when you want to start a business, but that doesn’t mean you don’t have any options. It is possible to start a business with very little money, if you have the right combination of skills, work ethic and marketing know-how. According to Chris Guillebeau, author of The $100 Startup, “To succeed in a business project, especially one you’re excited about, it helps to think carefully about all the skills you have that could be helpful to others and particularly about the combination of those skills.” Related: 8 Musts to Start Your Business With Little to No Capital Follow these simple guidelines to start a business when you have little to no money. Learn how to make money today. 1. Make something. Yes, making something does take an initial cost in suppli...

The Artificial Intelligence Growth in Ecommerce (Infographic)

Image credit: KTSDesign/Science Photo Library Here's why artificial intelligence will be beneficial for retailers and consumers. From creating personalized shopping experiences to offering virtual buying assistants -- AI is improving the online shopping experience for consumers and retailers. Shoppers will be able to easily find the best price for an item and communicate with chatbots for quick customer service. For retailers, they’ll be able to better analyze consumer data to predict future buying patterns, create autonomous replenishing systems and also save money and time on customer service by utilizing chatbots. Related: Has Artificial Intelligence Arrived At The Sales Function Yet? A number of companies already employ AI in their ecommerce processes today. Netflix uses AI to provide ...

Amazon Echo: an intelligent assistant who never sleeps. 

‘Alexa, sort your life out’: when Amazon Echo goes rogue A Texan schoolgirl accidentally ordered a doll’s house using the gadget. Then, when local news reported the story, it triggered viewers’ own devices. But accidental shopping isn’t its only quirk Amazon Echo is apparently always ready, always listening and always getting smarter. So goes the spiel about the sleek, black, voice-controlled speaker, Amazon’s bestselling product over Christmas, with millions now sold worldwide. The problem is that when you have Alexa, the intelligent assistant that powers Amazon Echo, entering millions of homes to do the shopping, answer questions, play music, report the weather and control the thermostat, there are bound to be glitches. And so to Dallas, Texas, where a six-year-old girl made the mistake ...

Amazon Vs. Google on Voice Recognition Battle

The retail giant has a threatening lead over its rival with the Echo and Alexa, as questions remain over how the search engine can turn voice technology into revenue Amazon and Google always thrive in the fourth quarter as people get out their wallets for Christmas. Both companies – or in Google’s case, its parent group, Alphabet – are therefore expected to announce booming revenues in their fourth-quarter results over the next fortnight, with Alphabet going first on Thursday and Amazon the following week. But analysts are already looking beyond the simple question of how many cardboard boxes Amazon filled and how many searches Google answered. They’re wondering which company will win the battle to control your home. That battle is being fought by two carafe-sized cylinders from the respec...

E- Commerce

E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes for online shopping. History of e-commerce The beginnings of e-commerce can be traced to the 1960s, when businesses started using Electronic Data Interchange (EDI) to share business documents with other companies. In 1979, the American National Standards Institute developed ASC X12 as a universal standard for businesses to share documents ...

E-Commerce History

What Is E-Commerce? Have you ever thought to yourself what is e-commerce really? E-commerce (short for electronic commerce) refers to any type of commercial transaction that is carried out electronically via the internet. Online shopping is the most common form of e-commerce. Mobile commerce (shopping via an internet connected mobile device on the web, via and app or at the point of sale) is a modern form of e-commerce. It is sometimes referred to as m-commerce as well.Electronic commerce covers everything from an online grocery store to digitally downloaded video games. What most e-commerce websites have in common is a digital basket and checkout system. They allow customers to add items to their order and easily pay online. Today anyone with a little know-how can use existing e-commerce ...

Lost Password

Register