Marketing

携程以17亿美元收购英国旅游搜索平台天巡

中国最大的在线旅游服务代理商携程旅行网(Ctrip)以17亿美元收购总部位于苏格兰的飞机票比价网站天巡(Skyscanner),以进一步拓展其海外市场。 天巡是一家位于苏格兰爱丁堡、拥有13年历史的公司,提供大量旅游服务供应商搜索和比价服务。 据天巡于2月发布的一份声明表示,在中国,继2014年收购游比比之后,该平台的访问量在2015年增长了67%,手机访问量增长近一倍。 声明表示,天巡管理团队将作为携程集团的一部分继续独立管理天巡的运营。 携程在第三季度的报告中表示,还收购了「两家专门服务中国旅客的大型美国旅游经营者」,但没有透露被收购的公司名称。 携程联合创始人兼首席执行官梁建章说:「这次收购将同时加强两家企业的长期增长驱动力。Skyscanner将为我们在全球尺度下的定位做出补充。」 天巡首席执行官加雷思•威廉斯(Gareth Williams)表示:「今天的新闻让Skyscanner距离我们的目标更近了一步,这个目标就是:让全球旅行者的旅游搜索尽可能简单。携程和Skyscanner有一个共同的看法:对旅游的组织还要走很长的路才能得到解决。做到这一点需要有强大的技术和把旅行者摆在首位的处理方式。Skyscanner将保持独立运营,而我们不断增长的全球团队将继续创新和交付旅游人士认识和喜爱的产品。对我们的业务、我们的合作伙伴和使用我们的旅游人士来说是一个激动人心的时刻。」 Original Article

J. Walter Thompson Beijing reappointed by Iqianjin

Fintech company Iqianjin (愛錢進) Internet Finance has re-appointed J. Walter Thompson Beijing for brand and creative duties. The agency began working with Iqianjin in 2015, creating a brand campaign to highlight its services in a competitive P2P financial services marketplace. In early 2016, the Iqianjin reappointed the agency again to continue building its brand. After a competitive, three-way pitch, Iqianjin has now signed on again with J. Walter Thompson for 2017. The agency will develop a brand film for TV as well as work that will be published in print and online to promote the concept of P2P financing to a wider audience. “We are thrilled to continue our journey with Iqianjin. This is a highly ambitious, innovative brand in a very dynamic, new space. We’ve come a long way together over...

Skyscanner sold to Ctrip for US$1.7 billion

China's largest online travel agency Ctrip acquired Scotland-based flight search company Skyscanner for US$1.7 billion in a bid to step up its overseas ambitions. Skyscanner, a 13-year-old company based in Edinburgh, Scotland, conducts comprehensive searches across a large number of travel providers and generates price comparisons. In China, visitors to the platform grew 67% in 2015 and mobile visitors nearly doubled, according to a company statement in February. Skyscanner also acquired Chinese travel startup Youbibi in 2014. It will remain operationally independent with its current management team, the statement said. In its third-quarter results, Ctrip said it had also acquired "two large US tour operators specialised in serving Chinese travellers", without naming them. C...

IMDA and SPH partnerup to create short form digital video content

Singapore Press Holdings (SPH) and the Info-communications Media Development Authority (IMDA) have partnered up to produce and distribute short form digital video content on SPH multimedia platforms as part of a public service broadcast initiative. The programmes will feature local content produced in both English and Mandarin, on key themes such as current affairs, culture, sports, entertainment and lifestyle. The first series, InstaScram, will be launched across various SPH sites and platforms, including AsiaOne and Stomp. Other anchor series include AskST, a programme produced in conjunction with The Straits Times' Ask ST initiative that aims to educate Singaporeans by curating and answering readers’ questions. There is also a Why It matters initiative, which is a Chinese-language ...

MCI and MOH battle diabetes with a new campaign

The Ministry of Communications and Information (MCI) and the Ministry of Health (MOH) have launched a nationwide campaign rallying Singaporeans to beat diabetes by making a positive change in their diet and lifestyle. This was done with the help of Tribal Worldwide Singapore. Launched by health minister, Gan Kim Yong, on World diabetes day, the campaign is rooted in one simple truth that if you don't watch your diet and exercise regularly, you may trigger a chain reaction of bad habits. This might eventually lead to diabetes and its complications. To kick-start the campaign, a series of six television commercials (TVCs) will be aired on television channels, in the four official languages. Supporting the TVCs will be large installations, bus wrap and screenings on OOH billboards. Socia...

智威汤逊北京再次赢得爱钱进2017年创意代理

互联网金融平台爱钱进再次任命智威汤逊北京作为2017年品牌形象创意代理。 2015年,智威汤逊北京与爱钱进第一次合作,为其建立品牌形象。2016年,该代理公司助力爱钱进开展第二轮品牌建设,持续深化品牌形象的同时,也期许在2017年将新一代普惠金融观传递给更多的人。 经历激烈的三方竞标后,爱钱进最终决定再次任命智威汤逊北京作为其明年品牌形象创意代理。 智威汤逊北京将为爱钱进度身打造一支品牌电视广告以及一系列后续工作,将其互联网金融信息服务推向新的高度。 智威汤逊北京董事总经理余国雄说:「我们非常荣幸能与爱钱进再次合作。这是一个非常有创新,有想法的品牌。在过去的两年中我们共同经历了许多,同时我们也期望在2017年度能将爱钱进品牌推到一个新的高度。」 Original Article

Publicis One Malaysia launches new global marketing agency

Publicis One Malaysia just launched a new global performance marketing agency, Performics, to give local market clients access to its digital service offerings and performance marketing expertise. Tan Kien Eng, group chief executive of Publicis One Malaysia and chief executive officer of Leo Burnett Malaysia said, “Performance marketing is a strategy that is widely gaining popularity in Malaysia because of its measurable outcome. At the forefront of the industry, we are proud to have Performics leveling up the playing field for the industry and ensuring that our clients stand out above their competitors.” With the launch, Performics’ offerings will include planning and insights, analytics and technology, performance content, performance media and performance consulting to clients, particul...

Mudah.my creates music video featuring local rapper Altimet

Malaysia’s online marketplace Mudah.my has created a music video featuring local award-winning artiste, Altimet (pictured) as part of its ninth anniversary celebration this month. The company also teamed up with creative director and singer-songwriter, Sasi The Don, to produce the lyrics for the song, which also features up and coming singer Maya Hanum. Altimet’s song, “Memang Mudah”, encourages budding musicians to take the first step in realising their dream. In the music industry, their professional journey begins with obtaining the proper instruments (available on the e-commerce platform) that will enable them to develop their talent, said Gaurav Bhasin, CEO of Mudah.my. Check out the music video below: The online marketplace managed about 1.4 million unique sellers in the last 12 mont...

How financial services brands can drive measurable results through content

The advertising industry is rapidly evolving beyond creating ads for ad placements. In an era of ad blockers, skip buttons, and ad-free radios and TV channels, traditional ads are losing relevance and dying a slow death. This changes everything. From content ideation, distribution and all the way to measurement, the entire marketing paradigm is adapting to the new attention economy. As a result, brands are presented with the unique opportunity to develop an ecosystem where they can deliver content across multiple channels, through branded films, podcasts, webcasts, social, and other forms of in-feed content. In many ways, the financial services industry (FSI) is among the pioneers in this new brand publishing frontier. Although FSI brands face unique regulatory and compliance challenges, t...

What’s holding back marketers from becoming BFFs with CFOs?

The budget war is never a pretty one. More than ever, marketers are being forced to stretch the dollar. With no way out, they now must learn to better collaborate with their finance divisions to find the right recipe for a brand's success and business growth. But by no means is this easy. While both might have the business' success in their minds, the idea of this success might vary. According to a Forrester study commissioned by Neustar, despite both marketing and finance teams having the best intentions for the business, there is often a lack of collaboration between the two functions. The study found that while both marketing and finance divisions understood the importance of the relationship, there are barriers to effective collaboration as both divisions see the business in ...

天猫将美国黑色星期五购物节引进中国

随着中国跨境电子商务市场的快速增长,阿里巴巴网购平台天猫在中国开启「黑五大道」,以进一步推动其购物销售。 享受完星期四感恩节的火鸡、橄榄球赛和打盹后,数百万美国人将注意力转向另一个年度庆祝仪式:黑色星期五。从午夜起,消费者将空群而出,争夺促销产品。 但是当美国消费者驾临零售商的实体商店,将游戏机、家居装饰和服装塞进他们的购物车的时候,中国消费者只需动动手机,就可以从同一个零售商那里购买同样的折扣货品。 天猫国际与多家美国品牌合作,包括梅西百货、Costco和Target,推出「同款、同价、同步全世界、同一个黑五」推广活动。 (Gallery available on web) 预售从周一开始至本周日,中国消费者有机会以相同的「黑五价」购买精选美国产品。 「我们希望在黑色星期五购物节期间为中国消费者提供独特的品牌、独特的产品和独特的购物体验,以及帮助国际商家提高他们在中国的品牌实力和销售额。」天猫全球购总经理Alvin Liu说道:「这个活动是阿里巴巴的另一个商机。」 Original Article

Google Cast re-rebranded to Chromecast

Google, or should we say Alphabet, has an interesting history with branding. Recently, they changed their Nexus phone line-up brand to Pixel, the parent company renamed itself Alphabet, and now it's Chromecast's turn again. Earlier this year, the Chromecast ecosystem was renamed to 'Google Cast', but now Google seems to be flip-flopping and wants to go back to the original Chromecast name. In a confusing turn of events earlier this year, the 'Google Cast' was introduced to consumer devices to "better reflect that Google Cast technology is now supported across a wide range of devices such as Chromecast, TVs, displays, and speakers," as opposed to, presumably, solely streaming web-content. Now, the new name for third party devices is "Chromecast b...

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