Marketing

How Abraham Lincoln Can Help You Build A Better Team

Author: Chris Gillespie They say that those who do not learn from history are doomed to repeat it. How many wheels can your team afford to reinvent? As a student of history, I see the present as just another iteration in the core human struggle to make things better. Whether it’s with a spear-thrower or an iPhone, we’ve been working on improving things for a very long time. And as exciting as things like unlimited time off, open floorplans, and a kitchen stocked with healthy snacks are, concepts don’t need to be new for the sake of being new. Sometimes, it’s okay to stand on the shoulders of giants, especially when it comes to dealing with people. Gems of wisdom that have survived the test of several centuries are certainly okay in my book, so join me in a rapid-fire history lesson on how ...

How Paid Media Performance Improves with Predictive Marketing and 1st Party Data

Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. I was able to work with some of the first ad servers and at one of the earliest programmatic paid media companies, Right Media, spending several million dollars per month acquiring paid media. It’s been really exciting to see the vast growth and development in technology supporting paid media acquisition. Two developments that have really grown are the increased usage of 1st party data (data you already have collected on people) and predictive marketing solutions (technology that analyzes big data sets to provide predictive recommendations). This blog will explore how paid media acquisition benefits from predictive marketing solutions an...

5 AdWords Hacks to Ramp Up Your Display Ads

Author: Johnathan Dane Have you ever been so good at something that that everyone looked at you jealously while binging on Ben & Jerry’s? In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. These are the tricks that you can implement today. But before we get into how you can create your own AdWords Display Network plan, you need to understand the key difference between AdWords Search and AdWords Display. AdWords Search Network: You’re limited to bidding on keywords with a finite amount of ad spots. This means that your competition can make your ad clicks pretty expensive, pretty fast. AdWords Display Network: You have almost limitless ad space across various websites, along with the ability to advertise both image and text ads in dif...

Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump

Author: Kristi Eide Donald Trump has taken the world by storm with his crazy tactics and outrageous charades as he makes his bid for Republican presidential candidate. And make no mistake about it, everyone is watching. Love him or hate him, when he speaks, people listen. How does Trump do it? How does his voice consistently rise above the chatter of his competitors? Is it because he has a stronger platform, a better campaign, or a greater presence than others? No, none of these are necessarily true. But what he does have is an unconventional marketing strategy that is working, dare I say, flawlessly. Let’s take a time out from the politics and see if we can glean a few lessons from his campaign on how to to make our marketing great: 1. Live Your Brand Words used to describe Trump in...

5 Writing Tips For Successful Bloggers

Writing for a blog that is related to a particular nichecan be one of the best ways to not only connect with other people on the web, but it can also be one of the best ways to make some extra cash and, for a select few, it may pave the way to an exciting book deal. Blog writing isn’t as easy as a lot of people perceive it to be. If you want your blog to be seen as exceptional, if you want to make sure that your blogs are getting read, and if you want repeat readers, these five tips are the essentials that will make sure that your blog is a success. 1. Be Consistent Write whenever possible. But keep in mind that whenever possible sometimes comes tomorrow and tomorrow is the worst possible day because it never happens. You want to write consistently. Your readers expect consistently and the...

6 Rules Of Successful People

Success is measured differently by everyone – each person has their own unique vision of success. What one person believes is the “top,” another person believes is just another step to an even higher goal. And there’s nothing wrong with that! Each person has to decide ultimately what “success” means to them and them alone, and then figure out a way to achieve it. However, how to get there is often the same. There are a few things that almost all successful people do, no matter what their own unique vision is. Here are six rules that pretty much every successful person follows. 1. Successful People Don’t Procrastinate Procrastination is definitely your worst enemy when it comes to achieving your goals. You’ve probably heard the saying “don’t put off until tomorrow what you can do today.” Th...

Don’t Copy. Be Different. And Your Marketing Will Win

Gary Vaynerchuk nailed it when he said, “Marketers ruin everything.”Because it’s true. The moment they see people flocking to a new website, posting to the latest social platform or watching the hottest new TV show, they swarm in and fill it with ads for their stuff. To them, eyeballs equals dollar signs. And that is how it works. Until everyone starts doing it. Then, it’s an uphill battle to capture and keep your audience’s attention. In light of this, what’s the savvy business owner supposed to do? Well, rather than scraping the bottom of the marketing barrel, you can use a different strategy altogether. You can zig while everyone else zags. And when you do this, you end up light years ahead your competition. Related: How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pa...

How to: Make 10x Content Achievable

You can still create 10x content, though For those who don’t know: 10x content, originally defined by Rand Fishkin, is content that’s 10x better than the current best item in a search result for a particular topic. The following may or may not be entirely true. But it’s realistic: I nearly killed a colleague for Hanukkah. We were eating lunch. I said “Think of our job as producing 10x content.” He choked on his tortellini. While I used to get that on a lot of blind dates, I’ve never seen it from a fellow marketing nerd. Hell, I was even buying—he had zero incentive to fake death. After the Heimlich maneuver, he gasped that 10x content sounded far too expensive, his team wouldn’t have the time and he couldn’t pay us to do it, etc., so heading to the hospital with pasta stuck to his uvula se...

Need to Crush Content Promotion? Love Your Dealers

I talk about dealers in this post. When I had some friends edit it, they accused me of writing yet another Breaking Bad comparison post. Let me point out that there are many other kinds of dealer networks: Cars. Games. Chocolate. Bootlegged copies of Asia’s 1983 world tour. “Dealer” is just the right word for this example. Relax. Like it or not, you’re a content marketer: Content is your product. But no one notices it. No one consumes it. So you’re a frustrated content marketer (as am I). What’s going on? There are plenty of interested people out there. You create good stuff. You have a distribution problem. You lack the network to distribute your product to the people who want it. So promoting it is like this: Content marketing without a distribution network. Good luck with that. How do y...

Realistic Conversion: Guiding Paths in Content Marketing

This article is about how we help people navigate our marketing and websites. We start with breadcrumbs. Metaphorical ones. The first little morsels of interest are “breadcrumbs” because, as content, their reach is limited. These are small, temporal bits of information you distribute for customers to find you online. Your ads, social media, blog posts, brochures, a team member making an elevator pitch or encouraging people to visit a booth at an event – breadcrumbs. They’re all moments in time meant to draw attention. Moments are not enough. Think of Hansel and Gretel. They wandered through the forest, having lost their path of breadcrumbs home, until they found a delicious gingerbread house. Unfortunately, there was a witch inside who wanted to cook them in her oven. Breadcrumbs did not s...

5 Best Social Media Apps to Help Market Your Brand

If your smart phone or tablet has morphed into an extra appendage, why not make it your personal assistant? With the right technology and apps to step your social media marketing game up, your business is sure to succeed. Here are the best social media apps to help you market your brand to the world while barely lifting your fingers. #1 Feedly: Read and Contribute to Blogs Reading and contributing to blogs helps companies stay relevant, remain adaptive, and build relationships. Feedly is a free app that allows you to view, read, and manage your blog subscriptions to stay current and involved. Having all your blogs available on one platform save a lot of time and increases productivity. Feedly also conveniently works well with sharing apps. If you find a blog post that speaks to your aesthe...

5 Best Social Media Campaigns Aimed at Mobile Users

Marketing and social media go hand-in-hand when companies come up with unique ways to grab their audience’s attention. And, considering mobile users are growing at a rapid pace, the faster companies jump on the mobile marketing bandwagon the better. So, what are some of the best social media campaigns that are specifically targeted at mobile users? Image via Flickr by Garry Knight #1 Starwood Hotels and Foursquare When social media and mobile campaigns combine to offer on-the-go user deals on hotels, wonderful things happen. Such is the case when Starwood Hotels and its Sheraton, W Hotels, Westin, and St. Regis chains joined Foursquare to offer preferred guest rewards. By simply checking into the Starwood Preferred Guest Foursquare page, guests receive 250 bonus points that go toward their...

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