Marketing

5 Best Social Media Campaigns Aimed at Mobile Users

Marketing and social media go hand-in-hand when companies come up with unique ways to grab their audience’s attention. And, considering mobile users are growing at a rapid pace, the faster companies jump on the mobile marketing bandwagon the better. So, what are some of the best social media campaigns that are specifically targeted at mobile users? Image via Flickr by Garry Knight #1 Starwood Hotels and Foursquare When social media and mobile campaigns combine to offer on-the-go user deals on hotels, wonderful things happen. Such is the case when Starwood Hotels and its Sheraton, W Hotels, Westin, and St. Regis chains joined Foursquare to offer preferred guest rewards. By simply checking into the Starwood Preferred Guest Foursquare page, guests receive 250 bonus points that go toward their...

5 Apps to Manage Your Social Networks from Anywhere

The modern-day era of social media has brought with it a set of expectations regarding what you use to communicate, how often you use it, and where you’re able to use it. Image via Flickr by Daniel Iversen Business-oriented people, like everyone else around the world, have signed up for Facebook, Twitter, Pinterest, and Google+ accounts to reach farther outside of their sphere. Connecting these accounts and maximizing their networking efficiency is important to maintaining the relationships they help grow. Here are 5 apps that will help you manage your social network from anywhere: #1 Alternion If quantity is what you’re looking for, this is the app to download. Alternion lets users manage more social media and online accounts than any other dashboard available. It also places an emphasis ...

26+ Pinterest Tools and Tips to Enhance Your Pinning Experience

I’m not saying tools are a must but if used properly, social media apps can be great enhancers to your social networking endeavors, especially one that involves images and graphics like Pinterest. You don’t have to use anything complicated, just a few that enough to meet your pinning requirements. I hereby share with you some tools I tested and how they can be helpful in your daily pinning activities: To Add Watermarks: #1 PicMarkr PicMarkr lets you upload pictures (maximum 5 at once) and add custom watermark to them to protect your copyrights. You can add text, image or tiled watermark; and set 40% opacity for your texts. Not much font choices but enough to fulfill its purpose. To Create Quotes, Covers and How-to Pictures: #2 Quozio You can easily create a quote from the ready templates i...

5 Ways to Drive Traffic to Your Blog Using Pinterest

Are you using Pinterest to drive traffic to your blog? Pinterest has the ability to drive massive amounts of traffic to websites – this includes blogs. In fact Pinterest has become the highest traffic generator for some blogs. An example is Ana White’s carpentry blog where Pinterest is the top referring site, sending 6000 visitors a day. By implementing the right techniques to optimize your website for Pinterest and promoting yourself directly on the social network, you can also divert a lot of traffic to your blog. I have shared 5 effective techniques below that can help increase the traffic your blog receives through Pinterest… 1. Add Images to Your posts: The only way to make a post shareable on Pinterest is by adding an image or images to it. If there is no image on the post, it will n...

11 Facebook Privacy and Timeline Changes You Should Know

More changes in 2013? It’s common for Facebook to undergo drastic (or silent) changes whether the users like it or not. The real question is, how ready are you when Facebook is determined to ‘make the world more open and connected’? Have you made full use of the privacy and account settings to your advantage? Also, if you’ve been observant enough you should’ve discovered several improvements on the existing features to make them more visible and user friendly. Why not give this list a run-through and see if you missed any. Privacy Settings: #1 To Pre-set Your Future Posts You can predetermine the audience selector for your next status update besides doing it right below your status box before publishing. Otherwise, this setting is fixed upon your last status update. To Get There: Go to you...

6 Ways to Step Up Facebook Engagement and Page Appeal

Are you struggling to generate LIKES, comments and shares on your Facebook page? Whether your challenge is a lack of motivation, inspiration or creativity, knowing how to organically reach fans can be frustrating. While there is no set rule to determining what content your fans crave most, there are creative ways to figure out what they find appealing, interesting and LIKEable! #1 Use Images to Tell a Story Facebook Timeline gave business pages an exceptional opportunity. Not only could they use images to draw fans in, but also to eat up a considerable amount of real estate in the news feed. Images can gain the attention of your fans in a split-second and beg them to “drop by” your page for another look around. They are an excellent motivator and a great connector to the look, feel and voi...

3 Steps to Leverage Mobile Marketing through Facebook

Photo Credit: Karen Bleier/AFP/Getty Images Have you read anything about the mobile market lately? If not, you’re really behind the curve here. The fact is that the mobile market is absolutely exploding, and 2013 is going to be the biggest year yet for mobile users and subscriptions. So if you’ve been wondering how to leverage the mobile market, now’s the time to find out. One of the best ways to leverage any market online is through Facebook, and this certainly holds true for a mobile market. With eight hours and four minutes spent on Facebook a month per user on average, that’s nearly double the next social platform on the list (Google). And of the top 10 mobile properties in the US, 30% of users spend the most time on Facebook. Here’s an infographic explaining more stats: Needless to sa...

21 Pinterest Tips to Build Your Brand Visibility

Social, visual, interactive – Pinterest had since developed itself into a social media phenomenon where people coming in everyday for gift ideas, sharing discoveries and inspirations. The ease of navigating the platform attracts small businesses to expand their reach by sharing visual-compelling photos and resources for followers to like and repin. If you’re into visual branding but haven’t got on the ‘Pinterest’ bandwagon, perhaps it’s time to reconsider your approach. I hereby compiled a list of vital tips brands should know when managing their visibility on Pinterest, let’s take a look: #1 To Allow User Generated Content Give your audience the opportunity to be your brand advocate by adding them as a contributor (or guest-pinner) to one of your Pinterest boards, like how Etsy did with t...

19+ Facebook Timeline Features and Resources You Should Know!

For those of you who read my Facebook Page Changes earlier you will enjoy this article too! Consider this a self-review on how much you know about Facebook (Profile) Timeline. Besides the changes, I’ve included a few less-known features (and resources) that may already been on your homepage for months now! Don’t miss anything important: Go through the list below ASAP! #1 Name List Preview for ‘Likes’ and ‘Mutual Friends’ A minor update not long ago but great for a quick glance on who liked your post with a mouse-over. Instead of visiting the profile, you can find out instantly (again with a mouse-over) who are the ‘mutual friends’ both you and the sender shared when checking your Friend Requests: Extra Tip: Click here to check all your Hidden Requests and Invites from friends. #2 To Change...

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