Networking

Instagram Launches Live Video on Instagram Stories: Here’s All You Need to Know

Instagram has today released two major updates to their product: Instagram live video and disappearing photos and videos for groups and friends in Instagram Direct. Instagram Live lets you broadcast video to your followers in real-time as part of Instagram Stories — a feature that launched in August and is now used by 100 million people every day. One key difference between Instagram Live video and existing live broadcasting products like Facebook live and Periscope is that Instagram Live video is completely ephemeral: as soon as the broadcast ends, the video disappears. No replays. Alongside live video, Instagram has also launched another ephemeral Snapchat-like feature in its direct messages, enabling users to send disappearing videos and photos to individuals and groups within Instagram...

Where Social Media Is Headed in 2017: The Biggest Trends to Watch For

What does the future look like for social media? That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? The standardization of platforms Before we jump into each platform individually, I first wanted to touch on something that’s been a trend throughout the year. 2016 has been a period of co...

Social Media ROI: How to Connect Social to Real Business Results – Neil Patel [SSM018]

We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals. From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel. But where does social media fit best? That is the important question we set out to answer! We had the privilege of speaking with entreprenuer and social media expert, Neil Patel, about specific ways marketers and businesses can incorporate social media as a viable and integral part of their sales funnel. A huge thank you to Neil for packing this episode with great insights and actionable takeaways for social media managers and marketers looking to demonstrate the true value and ROI of social media. H...

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat). The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give you a sense of how amazing the landscape is, here’s a graphic of some of the social media tools available: social media management, listening, analyzing, content creation and more. And here’s the even crazier part: The graphic (from Buddy Media) is four years old. Imagine how jam-packed it’d be today! With all these tools to choose from, how can you stay on top of the latest and greatest? As part of our State of Social Media 2016 ...

Actionable Social Media Trends and Stats to Help Guide Your Marketing in 2017 – Bonus Episode [SSM017]

We are excited to share our third, very special bonus podcast episode with you on important social media trends and stats going into 2017! Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media. Get to know the hosts Hailley, Kevan, & Brian a bit better as they share thoughts on the future of social media – complete with actionable takeaways and useful insights. This week we’re chatting all about our brand new State of Social Media 2016 Report! 3 major trends emerge from the study, including the peak of video marketing, Facebook remaining atop the pack, and the importance of customer service on social media. A huge thank you to all of you for joining us every week for brand new episodes. We appreciate you taking the ...

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable. At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. The report shows us how marketers, from businesses of all sizes are approaching social media marketing. Check out our data-packed report on the State of Social Media below, and ...

Is Your Social Media Strategy Working? Try These Tips to Maximize Your Impact – Hiten Shah [SSM016]

One of the biggest challenges marketers often face with social media is understanding the impact is has on a business or brand. Is social media for lead-gen? For brand awareness? For something else? Measuring social media success and overall impact is a task that may not have one simple solution. So how do you know if your social media is working? We had the pleasure of speaking with Hiten Shah, entrepreneur and co-founder of KISSmetrics, Crazy Egg and Quick Sprout, about the most important metrics you can be tracking on social media and what makes for the best content online. A huge thank you to Hiten for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers looking for new and creative ways to analyze their social media efforts and tie it b...

5 Surprising Reasons To Reconsider Google+ (That You Can Act On Today)

I’ve personally always been a huge fan of Google+, but it’s been several years since I’ve been consistently active: It simply became too difficult to keep up with posting. Has the same been true for you? I’ve always known that Google+ is good for SEO reasons, personal branding, and content sharing; I just found myself moving more naturally toward Twitter, LinkedIn, and Facebook — networks that I could use Buffer to manage all of my posts and share similar content. Sharing to Google+ natively was too much of a stretch from my regular routine of scheduling everything in one place. Well, I’m excited to share some good news and some helpful G+ tips. Now, you can connect a Google+ account to Buffer, which we hope will make your Google+ brand even stronger. And if you’re still on the fence about...

Shopping on Instagram: Get the Complete Details and What it Means for Businesses Like Yours

This year alone, Instagram has released business profiles and features like Stories and Zoom. Lucky for us, Instagram has something new to share again: Shopping is coming to Instagram! Starting this week, Instagram is testing a new way for users to learn more about products they discover in the app and to purchase those products if they wish to. The entire e-commerce flow from discovery to purchase is contained within Instagram, which may potentially help solve one of the biggest Instagram questions (and social media questions) for businesses everywhere: How can I get ROI and sales from what I share? Fresh on the heels of the announcement, I’d love to share more details on what Instagram shopping might look like and what it means for you and your business. It’d be great to have your though...

Are You Monitoring Social Mentions? Here’s How They Can Influence Your Marketing Strategy – Brittany Berger [SSM015]

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. It can help to shape your marketing strategy, too! Knowing where to listen for important conversations online will allow you to react in real-time to trends in your industry and deliver the content or answer that your audience is looking for. We had the privilege of speaking with Mention‘s Head of Content and PR Brittany Berger about the specific ways brands and businesses can leverage monitoring to track social mentions and to shape their marketing strategy moving forward. A huge thank you to Brittany for packing this episode with great insights and actionable takeaways for social media managers and marketers looking...

Holiday Marketing: Here’s How Shopify Plans All Its Holiday Content (and You Can Too!) – Casandra Campbell [SSM014]

What does it take to put a great holiday marketing strategy into place? Whether you’re looking to increase sales this holiday season or simply create fun and engaging content online, it all starts with having a strategy in place with what you would like to accomplish and why. We had the privilege of speaking with Shopify Content Marketing Lead and Managing Editor Casandra Campbell about the specific ways her team approaches holiday marketing and how they strategically help their huge community of businesses – both big and small – find success with content and sales online. A huge thank you to Casandra for packing this episode with great insights and actionable takeaways for social media managers and marketers looking to implement a holiday marketing strategy that engages customers online a...

Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

One of the best aspects of social media is being able to share something with your followers. On Twitter, you can retweet. On Facebook, there’s the option to share a post. And on Instagram, you can repost, which is essentially a way to share a picture from another Instagram user with your followers. Though reposting isn’t an official feature of Instagram’s apps or website, it’s something that many brands and users have been doing for a while now. And it’s a tactic that has delivered great success, too. Here at Buffer, reposting was a key factor in our growing our Instagram audience by over 60 percent. Today, we’re excited to announce a new way to make Instagram reposting easy for you, with Buffer! Learning how to repost on Instagram is the key to taking your marketing strategy on the photo...

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