The main goal of your landing page is to focus your audience into a single final task; submitting to your call-to-action. Your entire landing page design should focus around this one action.
Here are ten things for you to check off when designing your landing page.
1. Pave a clear route for the audience.
The last thing you want is for people to get distracted and start wandering around on your webpage. So you need to remove and options that would enable them to do so, such any excess links to other pages.
If allowed, it is very probable that they will deviate from your predetermined route and forget about your product after five minutes reading something elsewhere.
2. Validate your cause
Wherever it is that you get your traffic from, you need to re-phrase whatever brought them to your website so that they are reminded that they are in the correct place. Whatever headline you used to lure them in, repeat it, so that they do not get confused upon arrival.
3. Long sales copy to short.
Make everything very brief, and try to keep the viewers above the fold. There has always been a debate on whether the long sales copy is unnecessary compared to the short one.
There is no absolute answer to this.
Personally, I prefer the short version and here's why:
Whenever I stumble upon a landing page online, I always scroll to the bottom quick just to see how much information there is too read. If it's a long trip down, I usually sigh to myself and leave the page.
Even if I've read their valid points, and the best parts of their script, it does not overpower my lethargic bias towards reading the entire thing, then putting off the pitch as too much effort.
4. Optimize for Scanability
Make sure that once your audience hits the page, scanning it quickly is second nature. This is quite easy to accomplish and is probably one of the more important factors.
Your landing page design should look like eye candy; in terms of how simple it is to get from top to bottom.
5. Add Value to your text
This one refer to images. When you couple an image next to your text, it make the other uninteresting paragraphs appear all the more enjoyable to read.
Implement a hierarchy of fonts and text sizes. This will set a contrast between segments and grab the reader's attention to the next course.
To do this correctly, you will most likely require a Custom landing page design, to get the best graphics possible.
6. Do not step over the line
In most cases, forms are a critical step in the process.
And if the reader is filling one out, it usually means that you successfully seduced him / her down your landing page design and past your call to action button.
There is nothing worse than scaring people off by require too much personal information on your forms.
You've gotten so far with the consumer and it all falls apart on some silly info that you really do not need. Keep forms to a minimum.
7. Proof of Privacy
8. Summarize performance
Once you have a landing page design that adequately serves its purpose. It's time to optimize by studying and analyzing its performance.
Collect all the data you can about your demographic and their navigation through your landing page.
9. A / B testing
Develop a course of action using the information you've collected and begin tweaking your landing page design. This is a constant process, and once you've found something that works, you should be moving on to the next A / B tests.
10. 10 MORE quick tips
- Keep your forms on the right hand side, and a reminder of your benefits on the left.
- Use large pictures less text, but make sure that the text in the pictures, are not just graphics
- Research what colors mean in relation to emotions, and implement what you've learned.
- What emotions are you targeting? Make sure they fall in conjunction with how your product satisfies.
- Play with the Call-to-action button's size. This is often very effective with A / B testing.
- Ads with more color are proven to be more effective. This is true for landing page design as well; try to use at least 4 different colors on your squeeze page.
- Always be honest with how much time you will require on the user's behalf when asking them to fill out a form.
- Always have something that compares what the price "could be" to what it is right now.
- For a substantial boost in conversions and user friendship, add a custom squeeze video. This is a guaranteed way to improve conversions and will take your page to the next level
- Give them deadlines for a special price. A specific date or a customer limit.