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Month: December 2017

#8 2018 SEO Basics – Content Marketing On Page and Off Page SEO Guide

A quick overview of the right on-page and off-page SEO, and important points of content marketing. Watch previous: source

Factors Leading To A Great Business Model Development

Business model development depends on a certain key factors that needs to be followed in order to make the business successful. The success of any trade would depend on the number of high value customers and offering the customers a significant value in addition to maintaining significant margins. Here in this section of the article we would focus on the three most important aspects towards developing a successful trading model. What are the do's and do not's that need to be followed for development of a trade model? The main DO'S Of Business Model Development 1. – Firstly, you should focus on acquiring high value customers. By high value customers we do not mean customers who are rich and wealthy but those who can be located easily and are always willing to test your pro...

The Best Online Article Marketing Strategy – Promoting New Ezines on Niche Subjects

What's the best online article marketing strategy? Let's look at some tips, secrets and information all ezine article marketers should be aware of. Have you ever noticed how easy something is to do when you have an interest in it? This same thing can be applied to writing as well. If you are not interested in writing, then it may not be so easy to do. The same thing goes for the subjects you choose to write your new ezines on. If you choose a subject that you are not interested in, then it will be much harder to write about, so try to write about something you have an interest in. If you do not have knowledge on the subject, then you need to set time in order to gain that knowledge so that you can write about it well. Let's look at some more ezine article marketing tips. You ne...

Does Color Matter in Website Design?

It's no secret that a simple can of paint can change a mood. Students of color psychology know that red has a stimulating effect. Many restaurants use red tones in their decor because it has been shown to stimulate the appetite. In fact, Frank Vodvarka, Associate Professor of Fine Arts at Loyola University, noted in a recent article that red and yellow together are a particularly potent appetizer stimulator; can you think of a famous and very successful fast food restaurant chain that takes advantage of this? Scientific studies have also shown that being in a red room can cause an increase in people's blood pressure and raise their pulse rate. Yellow also has this effect, but to a lesser degree. Yellow generally has a more positive energizing effect on people than red; the color re...

How the Emergence of Ecommerce Has Changed the Economy

It's hard to imagine a time when we could not buy things online. It was not that long ago where all of our purchases had to be made in person, by phone, or by mail. And while you can still order most products using these methods, the easiest way to buy something must be by shopping for it online. Almost every aspect of every industry has been affected by e-commerce and it will never return to the way it was. With the dawn of ecommerce, America has switched to a service-based industry. Most manufacturing is now done outside of the US in countries like China, Japan, or Taiwan. Many of the largest companies in the United States are Internet related. A company like Google has no tangible products but makes billions of dollars providing information to people. Microsoft does make some physic...

How to Deal With a Brand Identity Crisis

Branding is no less than the soul of a business and this is the reason why almost all the companies spend a fortune on making the brand image of their companies however there are instances when there is a crisis like situation when the wide aspects of branding are not up to the mark. When wrong things happen then companies require the right strategy for talking their way out of a mess and avoiding the disastrous sinking of their ‘goodwill’ image. Remember branding isn’t just about color scheme and logo. It’s developing an identity for your business that expresses the core values by which your company operates. So choosing the best suitable response, one can tell the difference between a brand’s survival and enhancement for flourishing future prospects. Here ar...

Understanding The Various Business Model Types

When it comes to establishing a new online business it is important that you are well aware of the various business model types. Your entrepreneurship is sure not to run successfully if you have a wrong one model. There are certain templates that already exist and all you need to do is to use one of them to your benefit. You can not change or modify the business patterns and this is the most interesting aspect of it. The success of your venture would depend on choosing the most appropriate model or you can even combine 2 or 3 business model types to be used in your endeavor. What is the Most Popular Out of them especially when it comes to web ventures? Top 5 Business Model Types On The Web 1. Advertising- The advertising on the web can be called as the modern approach to the traditional me...

Internet Marketing Strategies Using Sun Tzu's Art of War

Sun Tzu once said, "If you have Heavenly Timing, Ground Advantage and People Harmony, you will win in every battle." What he had said more than a thousand years ago still very much applies to our modern world of internet marketing strategies. When you have Heavenly Timing, it means you are able to act on an open window of opportunity at the right time. To have Ground advantage is to secure the right battle ground. People harmony is about establishing coherent, trust and rapport between your followers and you. When you possess these three elements in whatever you do, success is bound to be on your side. It is becoming more noticeable that an emerging concept of internet business has gained popularity very quickly since the bursting of dot-com bubble in 2001. The creation, communic...

Techniques For SEO – HTML and Web Design Analysis and Reporting

In continuation of our SEO techniques for website analysis and reporting here we present a detailed study on the overall HTML and web design of the website to be optimized. 1. Page Size. Page size is defined as the sum of all the files combined that is displayed on your web page. The size is inclusive of the text content, images, graphics, flash, and every single component of the webpage. More the size the more time the page takes to load on a browser. The page has to be optimized and all unwanted things are to be removed to get the minimum possible page size. Flash and other animations take the most of the page size, so they bought to be used only when required. Header Tags. All contents need a heading to give the reader an idea about what is to follow inside the main content. HTML allows...

Michigan Secure Ecommerce Websites

With identity theft as prevalent as it is, ensuring that you have a secure ecommerce website not only will help protect your customers but also ensure that you are maximizing your online sales. When you break it down, online sales is just like face-to-face selling – people need to trust you, or your website, before they will CONSIDER if they will buy from. If your website is the online equivalent of the back of a truck in an alleyway. Here are a few tips to help bring your ecommerce store out of the digital alley – all which only take less than 10 minutes. Provide a contact phone number. People want to make sure that at the end of the day if they do have problems someone is there ready to support them. People love to look at other people. Your company is more than just a produc...

Another Kind of Horse Brand: Business Branding in Equine Marketing

It’s winter time, the breed inspection season has come and gone in North America, and along with it branding season. Branding season for horses–NOT for horse BUSINESSES. If you have any business or marketing background, or have done any reading on the subject, you have heard of branding in the business context. Let’s take a look at what that actually is. Brands on horses and other livestock in the Old West showed ownership. There was some level of claiming recognition for owning a quality animal, but primarily the point was to keep livestock from being stolen. Branding helped to legally retrieve stolen livestock. In Europe, brands on horses were not an indication of personal ownership, but rather indicated the horses’ affiliations with one of the regional registries...

SEO and SEO Techniques

What is SEO? SEO or a short term for Search Engine Optimization, is an active practice of outnumbering visitors by improving both intrinsic and extraneous aspects of a web, therefore increasing the volume of traffic to the site. This can be possible if the website ranks itself at the highest position in a search result of a particular search engine. Internet users usually click on search results that are posted first before them. It’s rare that they scan through pages just to look and read for the facts that they need. In that case, the site which was earlier presented or initially given as the result for the search is oftentimes visited. So if users or researchers type in keywords that relate to your keywords too, and they find your site on the primary page of any search engine resu...