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2018 Complete Marketing Leadership Masterclass (Session 4)

2018 Complete Marketing Leadership Masterclass (Session 4)

Search Engine Optimization

Search Engine Optimization (SEO) is an infamous, yet very important marketing discipline encompassing both the technical and creative elements of a user-centered website that results in increased rankings, more organic traffic, and increased awareness in search engines.

In this session, we dive deep into the weeds of both the theoretical and practical elements of modern SEO, while dispelling many of the myths and confronting some of the blackhat techniques still practiced today.

As such, the homework lessons in this Session are intense, but will leave you well-equipped on your journey to SEO perfection.

Having started my SEO career in 90s, I look forward to uncovering the many layers of modern SEO that today’s marketing leaders need to know.


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