Videos are powerful tools for marketing, as they are able to attract greater levels of interest and engage more viewers than any other content. However creating videos often can be a bit of a challenge, particularly if you’ve never done so in the past.
If you want to be able to make simple yet effective marketing videos, here’s a few tips that should be a big help:
- Keep it simple
While this is stating the obvious, it is something that you should always bear in mind: Marketing videos don’t need to have sky high production value, or use special effects to be effective – so aim for simple ideas that can be executed easily. By keeping it simple your videos will appear more authentic, which can help make them more effective still.
- Plan your video in advance
Before you start recording a video, you should plan it out and sketch out the topic, write a script, and figure out exactly what you’ll need to pull it off. By planning your video in advance you’ll be able to improve it and make it more effective, and can also discard any ideas that are too complicated and will be difficult to execute.
- Tell a story and connect with emotions
Generally the best marketing videos are structured as a simple story that has emotional weight of some kind behind it. The reason for this is simple: People respond more due to their emotions, and so marketing videos that leverage emotions are more likely to engage their audience and increase conversions.
If you aren’t confident about recording live footage then editing the video, remember that not all videos need to be recorded using cameras. In fact you can create some really great videos in the form of slideshows that use images, voiceover narrations and other audiovisual elements to deliver your message.
One way to create impressive slideshows for marketing that you should try out is Movavi Slideshow Maker. It is a simple and easy to use software that will let you quickly compile a slideshow by following the steps at https://www.movavi.com/support/how-to/how-to-create-slideshow.html.
With the features in Movavi Slideshow Maker you can add video clips, include background music, insert animated transitions, apply filters and effects, and much more. Suffice to say you could come up with exactly the kind of marketing videos that you need to get started.
By Ragini Verma