Automation should be at the top of a solo business owners priorities.
When done right, you will see an increase in:
- New subscribers
- New clients
- More sales
But the largest stumbling block for many solo service professionals is the technology. They're simply not tech-savvy, or the systems that they're currently using are just too complex for them to use.
- they fudge together different systems (because they're easier and / or cheaper to use);
- nothing flows; and
- they lose clients and subscribers.
Automating as many areas of your business as you can means that you're not bogged down with the day-to-day running of your business; instead you are letting your systems and processes handle that aspect of your business for you.
If you do not know where to start when it comes to automating your systems and processes, then today, I'd like to share with you three simple ways in which you can start to automate your marketing and which can really help you grow your business. Use this article as a checklist so that you can ensure you have your own automation strategies in place.
1. Reminders / Notifications via your autoresponder system. Many business owners use autoresponders (automated emails) solely for communicating with their clients and sending them information at specified intervals, particularly if they've just registered for their "free taste". But if they're not using them as reminders for themselves, then they're missing out on this valuable service.
For example: let's say you want to send everyone in your program a thank you gift once they've completed your program. This would be easy to do if everyone started the program at the same time, but what if you've got a program that's evergreen – meaning that a client can start at any time so you have many clients all at different stages of the program. When you set up an autoresponder that comes to you, it can act as a notification that Client A has finished your program and you need to mail them a gift and congratulations letter.
Or you can create a notification that alerts you to the fact that you need to call Client B 30 days after they've completed their strategy session with you.
If you're using an all-in-one ecommerce platform such as 1ShoppingCart or Infusionsoft, then these systems allow you to send automated emails to alternate email addresses so that you can set up these notifications.
2. Emails: Templates / Canned Responses. If you find yourself sending the same (or very similar) email out to your clients again and again, then it's time to set up an email template (in Gmail you want to look for Canned Responses). An email template simply contains the body of any email that you can tweak / add to for each client without having to re-create the entire email each time.
For example: if you want to send a call reminder to a client that you have an upcoming phone session, simply create the email with all the information that lasts the same time each, ie phone number, and update the email with the specific date and time for each client.
3. Upsells / Cross-sells. These are very easy to set up if you are using an all-in-one ecommerce solution such as 1ShoppingCart or Infusionsoft and is simply a way for you to automatically offer your customer an additional product / purchase when they're checking out. The product can either be an upgrade, an additional purchase, or a downgrade, depending on what's right for your offering.
For example: Let's say you have a six-week program that you're currently selling. At checkout you could offer an upsell to add a 30-minute coaching call with you that will help the client implement the information they're learning in the six-week program.
These are just a few of the ways that you can use technology to automate your marketing.