E-mail marketing is very much in vogue. There are plenty of tactics that offer to improve the click through rate of your emails. With all the techniques and strategies out there, how can you find the tactics that work best for your purposes? What are the e-mail marketing and online marketing strategies that most of the big guns are using? How do you find out about them? Starting out with four key ideas about improving e-mail marketing is a good way to begin and is not as intimidating as trying to learn about everything all at once.
Always remember that you are trying to communicate with people who want to buy your products. Using e-mail is just an effective way to stimulate folks to purchase what you offer. To do this, you need good, solid content. Not exaggerations or false promises! Just point out the benefits of your goods, services, and products in an informative, helpful way. One helpful thing to keep in mind is that people always want to know what’s in it for them. When you share useful and powerful information, ideas, tips, and tricks; you’re inviting people to find out more about what you offer in an enticing way.
On a technical note, you will want to figure out if you will be composing your e-mail marketing efforts in HTML or in plain text. HTML offers the ability to include hyperlinks, images, different fonts, and colors. It also offers a way to track the e-mail open rate. The advantages of plain text are that they are deliverable to everyone and can feel more personal and more like a real e-mail from a friend or associate. Another advantage of the plain text approach is that is is deliverable to everyone even folks with older model computers and old mailing software that can’t read HTML messages.
When you include an opt-in link in messages, be sure that it is getting to the right people. By this, it means everyone. It may seem a little ridiculous to include an opt-in link to people on the list that have already subscribed, but these are the people you want to include. Why? Because new folks may wish to subscribe after reading your well written sales copy about what you offer them and people who have unsubscribed from receiving your e-mails may have a change of heart and want to re-subscribe. This makes it easy and accessible for both of these audiences.
This leads us to the final idea which is to always include the unsubscribe link in your messages. Believe it or not a very clever and strategic e-mail marketing tactic is to increase the click through rate of your e-mails is to put the unsubscribe link at the top of the e-mail. It reduces your business’ chances of getting a spam complaint and gives people the choice to remain on your list. That way, your list reflects people who are actually interested in receiving what your business is communicating to them.
There are a plethora of opportunities, techniques, strategies, and options for e-mail marketing success. Figuring out how to use the ones that work best for you and your business is easy once you bear a few simple ideas in mind.