Building an eCommerce site isn’t that easy, especially when a plethora of similar sites are competing in the market.Whether one is starting up a new online store or has an existing store that is not seeing much profits lately, one thing that surely calls for attention is anticipating the customer’s behavioural tendencies. There are many emotional triggers behind the behaviour of online buyers that every retailer need to count on and reconcile their websites accordingly to ensure that their visitors stay back. For anyone selling things online, these emotional persuasions play a greater role in getting the potential sales or customers.
Chic look of the store
Like the way no customers like walking into a storefront that is smelly, disorganised and unwelcoming, online buyers also turn away from a displeasing site. They hope for an elegant store with a clean, spacious and compassionate atmosphere. Considering that an eCommerce store is just the resemblance of a physical store in the virtual or web world, retailers must pay utmost attention to make store’s layout, designing, products presentation, content and other aspects as appealing as possible.
While every element in an eCommerce store contributes in and out to the unique personality of the brand, the chief idea is to present a cohesive personality which the targeted customers will actually like. It is essential because customers like to feel connected with whatever brand they approach and perhaps this is the only reason why marketers of big brands endorse them by hiring celebrities. Storytelling is the best way otherway round in eCommerce to connect with customers. It can be presented in either way, as the company’s story in the About Us section or by summing up a unique product experience in the product page.
Clear statement for product scarcity
A popular notion of scarcity is that people get motivated to bargain on something if they find out that it is scanty. The same principle applies to eCommerce, for which it is sensible for the retailers to maintain transparency in displaying the stocks availability for each product. Marketers mostly trigger this concept to tell customers that their popular products or low-priced products might sooner go out of the stock which of course will grab their attention and encourage them to buy.
Trust emblems to rely on payments
Improving the store’s reliability and trustworthiness is essential as many customers are reluctant when it comes to online payment. Besides giving a professional look to the website, there’s should be displaying of security badges, customer testimonials, ratings, customer-services email address or contact numbers on the store which infuse a sense of trust in the buyers. Further, eCommerce sites need to always avoid things that can turn off customers during payments such as popping up of expired SSL certificate messages.
Social linking in eCommerce sites implies the use of referral links from popular social network sites that a large number of people trust. The linking of every product page with mass platforms like Facebook, Twitter, Pinterest, seems appealing to the customers as they look at it as an opportunity to share their experience or interests of online shopping with their social circles.
These stand as the most gripping emotional factors of every online buyer that describe well their expectations whenever they visit an eCommerce store. Thus, every retailer is hoped to get along with this thought process of the customers and sprinkle them in and out the stores to witness their sales soar higher.