If you are in the market for search engine optimization, then it is important for you to be aware that finding the right search engine optimization company can mean a huge difference in the effectiveness of your SEO efforts. We've compiled a list of 5 questions that we think you should ask before hiring your search engine optimization company.
Can I be in the search engines?
Heads up: This is a trick question. Of course everyone wants to be first in the search engines for the keywords that they target in their SEO campaigns. However, no search engine optimization company can guarantee that you'll be first. Many companies will not even guarantee that you'll be on the first page of the search engines. Therefore, if an SEO company makes these promises to you, it's time to move on to a company that is realistic, honest, and dedicated to actually improving your SEO results – not just promising they will.
How quickly will I see results?
It is important for businesses to be aware that SEO campaigns do not get overnight results. Instead, results are based on several months of continued SEO efforts. Therefore, a company should not tell you that you will get overnight results. However, they can explain how SEO works and let you know that even the most aggressive SEO campaigns take about 3-4 months to start delivering results.
What can you do to improve my SEO?
All SEO companies should have an arsenal of about 5 go-to tools that they can use for best SEO results. However, many companies have even more strategies that they can implement. An effective SEO company will offer you a variety of solutions and adjust those solutions based on their effectiveness through the campaign.
How will I know the SEO program is working?
Your SEO company should be able to provide you with quantifiable metrics that can help to indicate that the SEO campaign is working. Only work with companies that are willing to provide these results to you.
What are your fees?
SEO companies should be able to provide you with a rate sheet, which will include information about its fees so that you can predict pricing. Be sure that you work with a company that fully reveals all prices in advance so that you are not stuck with hidden or unexpected fees down the road.