A personal brand is all about getting noticed, or standing out in the crowd by displaying unique talents and attributes. Countless books and discourses given on personal branding strategy emphasize that personal branding is about differentiating oneself from the crowd by exhibiting attributes and talents with a dash of sincerity, and working towards building a positive, favorable impression. How others perceive us is an important factor in personal branding. Whether branding self, product or services, impression matters.
Personal branding should not be just limited to projecting an image, but the focus should be on projecting the right image. The main idea to conceptualize while working up personal branding strategies is to decide what should be enhanced and planned. Following are a few tips to get you started.
Strength and Weakness: Before beginning the process of personal branding, it is important to understand yourself well. Your talents, attributes, interests, goals, dreams, passions, vision, area of specialization, weakness, etc should be clear to you. Find your niche.
Creating and Owning the Brand: You, as a brand should be perceived by others as you want them to, and not the other way around. Define your path clearly. The brand you create should be strong, reliable and consistent. A wavering self image can become very damaging.
Brand Visualization: Unless you are seen, you will not be recognized or remembered, and at the same time too much of you will prove to be saturating. Be seen and heard at the right places. Tools such as business cards, portfolio, blogs, websites, forums, Facebook, etc., will speak volumes about your vision.
Focus on Building a Personal Brand: Getting started is usually easy. Staying focused and true to your vision is an important aspect of personal branding. Adaptability to changes should be done in a manner that does not detract you from your goal. It should rather become a process to achieve your goals.
Target Audience: While building a personal brand, it is important to understand who your audience is. To understand the target audience and how you wish to be perceived by them, understand what you are; are you an employee, employee, manager, owner, etc?
Personal branding strategy also includes overcoming barriers such as gender, cultural, educational, etc. By being true to your self, playing to your strengths and practicing excellence you will be easily able to create a successful personal brand.