A creative logo is a critical part of a company’s identity and involves a lot more than putting together fancy graphics, fonts and colors. Any worthwhile logo design must be unique and memorable. Here are a few useful tips to help design a creative logo:
The inspiration that is needed to jumpstart the ideas can come from a wide range of places. A great place to pick up a few ideas is the design-centric websites. Also, look for other sites aimed are creative art and design. When working offline, you can look at your local surroundings. There are often plenty of things around you that can easily give an awesome idea to start designing the logo.
Study logo design
Try to learn everything possible about logo design. A worthwhile logo is effective at delivering its intended message, as well as being visually enticing, sensible and unique. The basic idea is to create something that can clearly identify a brand. While the design process can be time-consuming and intricate, the finished design should be really easy to understand and appropriate for its business.
It is essential to research your audience to make a logo that is not only visually pleasing, but also helps to build up a brand. It is useful to have a complete idea of the intended message before starting the process of creating the logo.
The research process can include studying the target market, how a business works, and what they do. Plus, it can benefit to look at past logos used. This can give a few ideas and makes it easier to create the next design that is an upgrade of any past efforts.
Choose fonts wisely
The chosen fonts are a critical element of an effective logo. The font is either a pre-set one or a customized typeface. If planning to create the custom font, try not to be overly trendy. It should be classy, readable and simple.
Use mood boards or mind maps
To get your creative juices flowing, it helps to use simple tools like mood boards and mind maps to think up different concepts and images. Try to use words that are directly related and alternatives to get a wider range of inspiration.
A great way to ensure longevity is to create a versatile logo. If the logo looks great on novelty items, but not so well on a poster, this can limit its use. The versatility of a logo is influenced by a variety of factors, such as the layout, fonts and colors.