Although social networking is still relatively new when compared to the Internet in general, businesses within this medium operates by the same rules businesses have always operated by, only with a few significant features that you should be aware of. Using mobile marketing to tap into the social structure of online marketing, will enable you to exponentially grow any type of business. Here are some tips to help you get started.
Keep Mobile in mind when designing for the web.
No matter what you’re designing via the web, whether it’s a business site, a fan page, an email message, or even an ad, you have to keep mobile devices in mind. The greatly reduced real estate means that mobile devices view the content differently to the way that regular computers do, so you have to make sure that you’re catering directly to your mobile market by offering them something that still looks and operates great on their smaller devices. The extra work now will pay off later.
Keep your customers preferences in mind when sending text messages.
You should always be aware of when your contacts are available to receive messages and when they actually want to receive them. This means avoiding certain times of the day that your leads may be at work or eating dinner with their families. And this definitely includes weekends and holidays. No one wants to receive a Sunday morning message from you. Save your messages for times of the day when they’re not intruding on your customers. This will help you to gain their respect.
Vary the tactics used to persuade your prospects to sign up to your lists.
There are many different tactics you can use in order to entice people to sign up with your list. Either on your website or on one of your social networking pages, you could always offer different contests and other rewards for people who opt into your list. This is a tried and tested way to develop a large list of contacts. Some may end up opting out again, but it’s important that you build your network.
Identify your prospects needs and wants.
No matter what the niche is, a customer has a specific problem that the product is going to provide a solution to. Obviously, you need to think of ways to identify this problem so that you can present the solution. The better you’re able to do this, the more customers you’re ultimately going to have. You need to illustrate with your messages how what you’re offering can solve that problem for your customers.
Don’t overdo the messaging!
You must be mindful of the fact that, if not used properly, mobile messages can be more of a pain to your customers than something great that’s going to help them. This is because it’s very easy to overdo it with messages. You should keep your messages to around only a line or two, and you should always limit your number of messages to one message every other day or so.
Give those that want to an easy opt-out from your list.
Working to gain trust doesn’t guarantee that every person in your network is going to trust you. Some are going to want to opt out and to stop receiving messages from you. Supplying this type of option and making sure that it’s easy to use is going to give your customers more confidence in your business. They will feel as if they’re in complete control of the exchange.
You should find that mobile marketing is rather easy once you get the hang of it. And if you do it correctly, you’ll also find that it’s very beneficial to your business.