The industry is ever in fierce tide of competition to increase ratio of loyal customers and brand presence. Understanding the importance of this situation, marketers are in constant hush to find the most discrete things to build a lasting relation with their customers. However, the marketing team also faces the challenges that seem to construct strong rapport basically through digital medium.
At the cart egress, they bring up popups, reminder emails and discount codes to impress customers in order to increase their loyalty ratio. All of these methods perfectly work in the virtual world, but some marketing tack tics that falls under “old hat” has made its reappearance.
When you look at some famous people or brand organizations, they all have expert t-shirt design maker for printing t-shirts for branding, t-shirts as giveaways, t-shirts for community cause or fundraising and t-shirts for creating awareness. Are you wondering does this still exist?
People love to wear t-shirts! And you cannot have too many as it is such a resourceful item. T-shirts of quality product with imperative design definitely speaks about your brand. There are so many important factors to consider when you are thinking to use t-shirt as your brand ambassador.
Some printed t-shirts are considered highly valuable when you are marketing a service such as real estate or health care. Let us find here some important marketing and loyalty building tools through t-shirts.
1. Design and Motto talks
Get your t-shirt designed with a professional t-shirt design maker. Come up with creative and innovative motto designs and slogans that effectively attract your targeted demographic. Buyers like to wear those t-shirt that emotionally or professionally attach to their identity and portray it through the printed words.
2. Give What You Desire for Self
Gifting away cheap, low grade, flimsy t-shirts never is on your good side. They definitely create low value; and if you want to make your brand, then this is something that will negatively impact your brand. Better opt for reliable t-shirt designer who offers good quality that resonates with your brand.
3. Unisex Collection
Unless and until you have both the versions – feminine and masculine, stick to unisex colors for your t-shirt. White, black, grey, green and blue are the colors of unisex. Stocking more of peaches, pinks and teals may make your male customers left out. Therefore, you need to consider these parameters.
4. Big Buy! Big Discount!
Getting screen printing done on t-shirts in bulk can cut down on your cost significantly. First get the data of how many t-shirts you want to print and compare prices of various agencies online. When you ask quote for one t-shirt, it will not reflect the true price of bulk printing. So, consider looking for quote for bulk printing.
5. Less Colors – Low Cost
Fewer colors require low amount of colors as well as low printing time. This saves not only your time but also helps you in cost cutting. If you are looking to add more colors to your design, then don’t look further for saving money. Some designs cannot be regenerated in order to cut down your cost.
6. Using Logo – Think First
Unless you are a brand hero like Nike or Google, don’t use it. Though, it is tough for marketers to explain their CEO about this, but it is true that people won’t like to wear a company logo until it a big name in the industry. Rather consider using your company ideals or relate to end user’s feelings.
7. Giveaways to Optimize Your Brand
Organize contests to giveaway your branded t-shirt to make it create its value. Reward customers the branded t-shirt through gifts in competitions or contests, gift it away to the first 50 lucky customers to buy certain product, or give it as perk for referrals or as loyalty gift to your loyal customers.
All these marketing tools can help you build strong rapport with your customer as it also helps to increase the number of loyal customers. Just little scrutiny and lot more efforts help you improve your brand appearance.