Google takes quality seriously …
In the past years, the largest search engine on the planet has announced various updates aimed at expanding the overall quality of their search results. This has made it much harder for SEO's around the globe to rank websites today rather than earlier years.
Here are a few great changes we may be expecting this year: –
1. More stress on the mobile audience
Google began to put a higher emphasis on their mobile audience when they bought out the mobile algorithm upgrade in April 2015. After the algorithms take off, we've started to see greater varieties between the mobile search results and desktop search results.
As mobile internet usage forges ahead, we can hope to see Google extending their endeavors to better serve their mobile users. So it's more imperative now than any time in recent memory to ensure that your site is optimized for mobile.
2. Enactment of AMP (Accelerated Mobile Pages)
Notwithstanding a focus on the mobile users, we can likewise foresee that having AMP (Accelerated Mobile Pages) pages will be geared to win higher organic traffic. This is owed to Google announcing they'll start to Incorporate AMP in Feb. of 2016.
This implications AMP pages themselves could probably get a boost in the mobile search results.
3. Higher straight search answers
In case you're a persistent Google user, you've usually seen that Google frequently gives you the answer you look for right there in the search results.
For instance, how about, we review the Los Angeles Basketball Squad, the LA Lakers.
That is to say, all that I have to know about the team is available forthwith in the search results. With a brisk search, I got details about their latest game, team schedule, news updates., Etc.
This is called Google Knowledge Graph. That way Google has enhanced their overall user experience.
Here's what you can do to help place your site in the Knowledge Graph:
• Set up a Wikipedia page for your business.
• Set up a Google+ page for your business.
• Ensure that you've legitimately administered schema markups
• Tie Up with other pertinent and related websites.
• Ensure that you utilize nouns and entities rather than pronouns to allow Google to better recognize what you're actually talking about.
4. Higher importance to trust and authority
Over the previous decade, the web has grown quickly. Currently, it's much less demanding for Google to isolate trusted sites from non-trusted sites in view of the reputation built over numerous years.
Today, Google inclines toward agreed sites which have demonstrated their trust over numerous years by getting numerous quality inbound links and offering huge amounts of valuable content.
The search results are mostly dominated by larger brands with domains over two decades old.
5. Significance of building thematic pertinence
Notwithstanding the case above, you might be wondering how come Laptop Mag outranked the various sites since the fact that it's youngger and does not carry the kind of domain authority.
All things considered, Tablet Mag is the lone site out of the main 5 that ultimately concentrates on Laptops specifically.
Why does this make a difference?
In 2015, Google announced a 160-page dossier that incorporated their Search Quality Guidelines. They expressed that supplementary pages are a critical variable in helping them identify a website's overall authority.
In spite of the fact that other websites may rank for a more extensive range of keywords and get higher volumes of organic traffic, Google has discovered that Laptop Mag is the # 1 authority to be at, for topics pertinent to laptop's for example, laptop reviews .
That is on account of they've developed a high level of thematically related topics identified with laptops.
6. Turning the heat on unnatural link practices
There's most likely Google is going to keep on making significant crackdowns on spammy link practices. They even have a spam group committed specifically to doing only that.
What's more, in the course of recent years, Google has made big leaps to taking action against wrong link building exercises. One of the most noticeable overhauls was back in 2014 when Google de-indexed individually owned blog networks. Soon after that upgrade, numerous individuals reported that their domains had been de-indexed.
7. Significance of website speed
That's true! Site speed is a critical ranking factor. Assuming that your site performs much happier than your opponents' websites, you'll have an edge over them.
Moreover, Google has a crawl budget assigned for every website taking into account their site and authority. This implications crawl budgets get wasted due to long load times.
8. Additional push for user experience
With rivalry hooting-up and Bing gaining higher share, it must be obvious that Google will need to give their users a superior user-experience; truth be told, Google is just on a par with the website's it has in its index.
To conclude, In 2016, and up and coming years, creating a quality website that gives worth to users will be a more vital variable in SEO. As an SEO specialist and one of the best SEO resellers around, I attempt to invest some time examining and foreseeing Google's patterns so I have a better idea of how to map out and work out for up and coming SEO projects. What's more, with 2016, I anticipate more changes primarily spinning around quality and user experience