A web site is like a shop front for your business. It has to reflect your ethos, your style, your products or service. It can be multi paged or just a couple of lines with an outline of your business and contact details.
When planning a website there are a couple of things you need to consider before you start. Is it something you can do yourself. Most software packages for putting together a website are fairly easy to learn – quite intuitive and if you have a knowledge of a number of programmes they’re quite quick to pick up. This includes those offered by hosting companies. The advantage of these is that there is no cost involved in buying software; the hosting company offers it as an additional service.
Unless you’re very experienced with this kind of software, you’re unlikely to be able to produce a very sophisticated web site but that’s fine. A basic website can get your message across just as well, if not better than one with all the bells and whistles. Many people are put off by an overcrowded page with complicated fonts and flashing logos. Your visitors will certainly appreciate a plain website which loads quickly to one that takes an age to load. Website visitors are very impatient and if a page takes longer than a few seconds to load, odds are they’ll click away and you’ve lost them forever.
If you think your company deserves a more complex website than you can put together yourself then you should be looking to get a professional to put it together for you rather than struggling. Your time is better spent on running your business. A web design company will take a brief from you, find out exactly what you want your website to achieve and the overall look you want. The amount you spend will be well worth it when you have a website which increases your customer base or sells goods direct. It will in fact pay for itself.
Getting the web site designed and built is only the first step towards your domination of the internet. Once it’s uploaded you need to optimise it for the search engines to find. A professional is best for this process too. It takes time and effort to get your website noticed by Google and the other search engines – it’s a job best left to a professional. Again, your time is better spent running your own business.