An accountant is a professional person who maintains and checks the business records of an individual or organization and also keeps auditing records and prepares financial reports. The general consensus is that they have a very fixed, routine existence and outlook towards life, based on the belief that they are aversive to any kind of change in their working environment.
Another popular consensus is that they score extremely low in their social skills and lack any experience in any marketing method, so this proven inability makes it extremely difficult for them to grow in their work related areas.
The most important criteria in a professional practice is time management, since the kind of work an accountant has to perform involves both extensive time consumption and a lot of used resources, on many occasions the account done by more than one individual, however there is still never usually much time for marketing activities
Account marketing is very important for the individual and also the growth of the accountancy firm. Every accountant decides on a business plan before starting a firm, but most of them can never plan a good marketing strategy. The reason being that in business schools they are not taught anything about developing their entrepreneurial skills which is very important in today's public or private practice.
However out of necessity, accountants now need to reinvent themselves and start getting involved in advising their clients on various aspects to help them run and operate their business wisely rather than just managing the year end financial accounts.
An organization should do everything in its power to build a successful practice and should at the end of the day achieve its goal which would be to make a profit. There are now various resources available to help accountants and accounting firms who unfortunately lack marketing knowledge, first off, they could opt to hire a marketing expert
A simple yet effective marketing strategy is to maintain a good relationship with each client and the rule is to provide a good service to maintain client satisfaction. In addition, ensure that you are always accessible, and supportive of every client's needs and issues. In this way you can get referrals from your clients without asking for it. However if you maintain a really good rapport you can subtly request referrals by handing them a few business cards to give to their friends.
It is also extremely important to maintain a good and healthy relationship with other professional firms. A good alliance would result in a better repute for the firm and help the client work with a larger group that will give good output results. A good rapport with other firms also insures an increase in referrals and better growth.