The paultan.org Auto Car Expo (ACE) 2024 – co-sponsored by Carro and Time Energy’s Emit Solar – happened over the weekend of October 26-27, and it was a hugely successful two days of car buying and selling at the Setia City Convention Centre (SCCC).
How successful? In just two days, 581 cars worth RM84.6 million were sold at ACE 2024. This makes it a record for an auto sales show organised by paultan.org, beating the previous high of 561 cars sold worth RM80.5 million, posted at the inaugural ACE in 2021. Aside from the deals sealed, prospects were gained and seeds were planted, so to speak.
We’ve been doing shows like this since PACE 2018 and it has proven to be good formula. With a trend of strong and consistent footfall, brands are choosing to debut new models at ACE, PACE and EVx.
At ACE 2024, Proton opened order books of the eMas 7 and showed off the electric SUV’s interior for the first time, while MG gave the sexy Cyberster its public debut. We are not at liberty to announce the numbers, but both EVs recorded a healthy number of bookings.
Many new models that were recently launched in Malaysia were displayed at ACE 2024, and test drives were available, so carbuyers were able to sample and compare between rivals, all under one roof, with the best deals in town, without having to travel from showroom to showroom.
By the way, all marketing and promotions for ACE 2024 were done solely on paultan.org and our social media, which means that the visitors and buyers are followers of this website. Anecdotal, but we often hear from exhibitors and sales personnel that many of you who came to SCCC know your cars well, and knew exactly what you were looking for too. Why are we not surprised…
It was a fruitful weekend for all of us at paultan.org and Driven, and we would like to thank all ACE 2024 visitors for the support, as well as our exhibitors BYD, Perodua, Proton, Pro-Net (Proton eMas) Toyota, Ford, Mitsubishi, MG, Volkswagen, Auto Bavaria (BMW, MINI, BMW Motorrad), Hap Seng Star (Mercedes-Benz), Sime Darby Swedish Auto and Sisma Auto (Volvo), EON (smart and Audi), Cycle & Carriage (Peugeot and Leapmotor) and Trapo.
Our appreciation also goes to co-sponsors Carro and Time Energy’s Emit Solar, as well as goodie bag sponsors V-Kool, DodoMat, Blueair, DK Schweizer, Kuzig Glanz Detailing and The Carage. See you next year!
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