Search engine optimization or SEO for short has a reputation for being an expensive and time consuming process. An SEO company will be happy to charge you hundreds or thousands every month to optimize your search engine ranking. They'll also be happy to tell you how difficult it is to rank highly in the search engines. What they wont tell you is search engine optimization does not have to be a complicated and expensive process.
The largest part of search engine optimization is link building. Yes, people like to play up other factors such as on page SEO, however if your content is relevant to the audience your targeting and your sites is consistently receiving high page rank backlinks you wont go far wrong.
The process of getting backlinks to your site will happen in two ways. First, if your contents good, other sites will want to link back to you. Second, and most likely, you'll have to find other sites to get backlinks from or run a linking campaign. The more high page rank backlinks your site has the higher you tend to rank for your targeted keywords in the search engines.
For example, I tested this by fully optimizing a new site with on page SEO and found that this had next to no affect on my ranking. Next I found around 25 high page rank backlinks using a software called SEO elite and found within 24 hours the new site had moved up the Google search engine rankings a whole 90 pages for the targeted keyword. This proves authoritative and high page rank backlinks still play a huge role in search engine optimization and are not to be ignored.
Finding these authoritative high page rank backlinks is a time consuming process if done manually, and hiring a SEO company will prove very expensive with no guarantee of results. This is why I recommend search engine optimization software, which does all the hard work for you in next to no at all. An better still the cost is next to nothing compared with what you would spend in either time or money.