An Overview of the Graphic Design Trends in 2017


Websites in different domains are used for commercial purpose. Graphic design lends an added beauty to a website. Companies hire skilled and qualified graphic designers in their workforce to address the needs of IT business. The following graphic designing trends are popular among the graphic designers community.

Bold, bright and vibrant colors

Creating clean designs in 2017, many professionals prefer to use bright and vibrant colors. Modern professionals show an inclination to use natural colors. Along with photography, using bold images, the graphic designing professionals prefer to use bright colors, keeping the background of the design, neutral.

Color transitions

Transitioning with colors is one of the popular designing trends. Whether it is logo, picture overlays or button design, the trend is everywhere. Many reputed brands have switched from flat colors to multiple colors as far as creating logo is concerned.

Geometric shapes and Patterns

The graphic designing community expects to work with more nature inspired shapes and patterns. These can be precious stones, marbles and plants. The flat-designs of 2016 are still relevant even this year. For brand-designing a combination of,the best quality of flat designs and pattern designs lead to the creation of vibrant as well as colorful products that are not just contemporary but also artistic in looks. Many professionals often switch from using symmetrical patterns or multiple colors to trendy organic line pattern.


Those who prefer to keep it simple, minimalism is popular. In 2017, many brands are adopting the minimalist design trend. For those who need color in their creations, they can consider adding subtle metallic-color in the designs. This trend is undoubtedly old but still relevant in 2017.

Modern retro

In the previous year we have seen how popular modern-retro designs were. These were extensively used in logo creation, web and packaging design. The preference for these designing trends was there in 2016 and it is expected to grow further in this year.

Modular layouts

The nodular-designing trend is not new. Whether it is a print or a web-design, lengthy text blocks can be not interesting for the readers and readers often prefer to avoid reading long boring texts. However, breaking long texts into short chunks makes the information contained in the text more manageable. The modular design is not just manageable but can be made to look professional as well. In 2017, modular designing trend is popular both in web and print design.

Bold photography and sleek text

This is a common trend to use bold photography and sleek text as the combination of the two works superb for displaying ads, various social media promotions and graphics. Such trends helps to convey small amount of information almost instantaneously.


Markers require tools and strategies to gram the attention of the audience in a precise and exciting manner. The cinematography trend is a simple and effective way to address the marketing problems. What are cinema-graphs? They are static images with minor dynamic elements. This technique makes simple photos look lively and realistic. This trend seems to be popular in 2017 with the rising competition among marketers.

Material design

In 2017, material designs appear to be the boldest trends. In this trend, inspiration can be sought from real world materials and they can be ink and paper. This trend leads to designs which are lightweight, minimalistic yet very much real.


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