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Author: jane

Why Is Video Marketing So Big? The Ugly Truth

Whether you currently possess or plan to start, a business online or off, it would be wise to incorporate marketing video into your marketing plan. Video marketing is taking the business world by storm and is only poised to grow. Why Is Video Marketing So Big? Let’s explore that. Whatever solution you give, whichever products you sell, you simply should go where the clients are, and they are...

Build a Successful Marketing Plan – 15 Key Business Success Factors

Every marketing plan needs to include an industry analysis. Why? Because it is of critical importance to understand the industry you operate in, and to identify and track your performance to key business success factors (KSFs) for your organization. Understanding your industry and identifying your KSFs will help in building a successful marketing plan; one that is based on measurable progress and ...

How to Write a Marketing Plan, in 8 Easy Steps

Any successful, carefully discussed marketing plan needs an end goal, and strategies on how to reach this goal (s). Contrary to the belief, it is not a clever little mind-shift or brainwave that ensures all the rest falls in place, but understanding your resources, target market, and environment that puts this plan into spinning motion. Write a marketing plan, in these 8 easy steps: (1) Research, ...

Daycare Marketing Plan – A 6 Step Outline

Your day care marketing plan is a section of your business plan which offers readers with a description of how you will communicate your services to prospects and convert them into real customers, as well as what you will be communicating. A marketing plan includes the 4 Ps (Product / Services, Promotion, Place, and Price) as well as key partnerships and a customer retention plan. Use this outline...

Small Business Marketing – The Power of a Market Review

Conducting a market review is one of the most important steps in the small business marketing process as it provides together with a business review the information you need to create a dynamic marketing plan. All big businesses conduct these reviews as they know it can save time and money for their business. A market review does not have to be complicated and a lot will depend on what information...

The Core Elements of a Good Marketing Plan

Having a marketing plan is essential for every business. From dry cleaners to major Fortune 500 companies, they all need to have something in place to plan out their marketing tactics and strategies throughout the year. Not only does a marketing plan lay down the structure of how their marketing campaigns will function throughout the year, but it will also allow a company to look back on their pla...

Sample Social Media Marketing Plan

Need a sample social media marketing plan? This is a quick and dirty sample plan without any BS. This plan will assume that you already have accounts with Twitter, Facebook, MySpace, and YouTube. This sample social media marketing plan also assures that you have already made your accounts personalized and interesting so we can focus right in on the activities you need to execute. 1. Twitter Make i...

What Elements Make Up a Good Marketing Plan?

A successful marketing plan for your business will have all the elements of a marketing plan laid out in front of you. But what are they? Plans can vary greatly in the outline and format. However, the majority of them will contain the following basics. What is your current position in the marketplace? This includes bolder trends as well as the competition, product, and customers. What results have...

5 Marketing Tips for Success

Step 1: KNOW YOUR AUDIENCE AND GET THEIR ATTENTION! This is the fundamental principle for success in any form of communication. Who are you marketing to? Make some specific notes like working mothers, sales representatives, college graduates, etc. Visualize them when you plan your communication strategy. Now that you have a very specific audience in mind, think about what they want, what they need...

Franchise Marketing Plan

In order to go anywhere as a franchisee, the franchisor needs to have a sturdy and effective marketing plan in place. Here are some guidelines when it comes to researching a franchisor’s marketing plan: 1) Know the Basics: You should take the time to learn the basics about how franchise marketing plans work. In general, a marketing plan is a map laid out by the franchisor that dictates how b...

Questions You Should Ask Before You Join a Network Marketing Plan

They fill our e-mail boxes every day. I can count at least fifty e-mails each day with the tantalizing promise of making me thousands of dollars without putting any work forth except sending a few e-mails each day. I used to look at these with curiosity, but no longer. They just get flushed with no regrets. Actually, most of them are not true scams, they are designed for those who do not believe i...

Why a Marketing Plan is Important in Any Business

In any business success, marketing always plays a key part. You have to make a good relationship with your customers. You need to work out how you will reach and win new customers and make sure that they will be happy and remain satisfied of the services you are providing them. You need to always review and keep on improving everything you do to stay ahead of the competition. Although marketing pl...