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Author: Mohhamad

Branding Your Business

What is a brand image? Is it a logo? A slogan? A color scheme? A provided service? The simple answer is, yes, it's all of the above. But it goes beyond that. A lot of businesses have slick logos or catchy slogans, but go unnoticed. So let's take a look at each individual item and see how it fits with your overall brand image. Logos. Having a good, well recognized logo can be the only thing...

The Great Need for Corporate Gifts and How It Can Benefit Your Business

Why is there the need to purchase corporate gifts? Gift giving can never be understated! Highly successful businesses understand the great importance of branding. In fact, looking at a top 1000 successful companies list, 99% of companies use promotional gifts. To achieve that well listed after branding, resources are beloved into marketing, which will lead us to branded gift giving. Corporate gift...

Branding Company Benefits

Business large and small should consider hiring a professional branding company. A branding company brings a lot to the table. First and foremost they bring a third party objective point of view that a business is unable to obtain. The old saying holds true, you can not see the forest through the trees. But how do you choose the right branding company? Ask yourself these questions. How do they pro...

Branding – Building a Brand Through Strong Marketing

“A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters.” Howard Schultz President, CEO and Chairman Starbucks What Is Branding and why is it important to Marketing? Branding is the process of creating...

Naming Names – How To Name Your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing" … First the purpose and vision of my site was to have people volunteer some marketing stories … true case studies of business owners and how they promote business. Then collected the s...

Branding – Construction Business Logo Design

Put a little added punch in the marketing plan that you have for your construction business with a customized construction logo. A well-thought out logo for your construction business can give you added appealing to a wide range of potential new customers and clients, and give you the advantage of brand recognition that you need to become as successful as possible. Creating a Long-Lasting Impressi...

Branding Versus Positioning – What's the Difference?

Positioning or branding: what is the difference? OK, here is where the academies start to split hairs over definitions. From my point of view, positioning describes the measurable differences between your offering and that of the competitors. It really is a look backwards (ie, a historical view) based on the evidence gathered by experience or market research. It says what is in your target market&...

How Can Your Brand Create More Revenue?

Consumer perception has changed. Consumers today are much more sophisticated in their buying processes than they were 10 years ago. At the click of a mouse they can access vast amounts of information and choose from dozens of purchase options. With more than 80 percent of consumers visiting Web sites BEFORE they make purchasing decisions, a positive first impression of your brand image and message...

Beat Your Competition With A Strong Personal Brand

About 75% of the 22 million small businesses in the U.S. are owned and managed by a single individual. The typical business reflects the solo owner’s values, tastes and personality. Most importantly, the business and its owner are inseparable in the eyes of customers and prospects. You can turn personal involvement into marketplace advantage by creating a strong, distinct Personal Brand iden...

Focus – The Missing Marketing Ingredient

I think one of the biggest challenges facing companies at just about any timeframe of its corporate life is focus. The focus I am referring to relates to a number of areas within the company. First is the idea of ​​culture. Does your company have more of a sales-driven culture, (which represents a major of companies)? Or is your company an engineering driven culture? Or is it a marketing-driven cu...

What a Logo Says About Your Brand

All company logos are visual cues that are meant to trigger a particular feeling in the observer. Whether you are trying to evoke trust, excitement or security branding is how you infuse that emotion into the variable visual in the mind of the customer. The logo itself should communicate that feeling as well as the general attitude of the company. Is your company more a no nonsense financial insti...

Importance of Video to Promote Your Brand

Video branding services is about brand storytelling or how you communicate your messages more than what content get into the webpage to your customers. Telling your brand story is also more than your blog posts and pages. It’s about your values in terms of your brand’s stories which are infused in every piece of copy and customer service. With channels for content marketing expanding, ...