Online shopping is trending nowadays; everyone loves to shop that too in the comfort of their home. You just need to click and the product will deliver to you shortly. This may increase the competition among the marketers. If you actually want to run a successful ecommerce campaign, it is important not only to create a website, but, make it visible to the very first page of the Google. Whether, we believe it or not, but, we cannot deny the fact that, if you are not visible on the very first page of Google, you don’t even exist for the visitors because they will never turn the second page. Roll up your sleeve and pay attention to what your customer actually looks for as this is the only thing that helps you win the SEO game and increases the ranking of your website. We often make a number of mistakes while designing or working on an ecommerce website that drastically cracks the search, ranking, so, it is the high time you need to crack the math and put all your ducks in a row.
- No Product Description: Product description is crucial in an ecommerce website, don’t you know that and if yes, what’s the reason behind such mistake. As a marketer, it is important for you to understand that product description is the only thing that is crawled by the web spiders and let them know what your page is all about and also, it helps the visitors to understand more about your offerings. Make sure your every product page has a unique description with a long-tail keyword, so, it makes sense to web spiders and human being as well.
- No SEO-Friendly URLs: Well, to correct the mistake you first think from the customer perspective. If you are in their shoes what kind of URL you find attractive a short one with a keyword or a long one made with random letters. Yes, your URL structure makes a difference in your search ranking. For web spiders, it is important that your URL is well-structured and contains the main keyword of your web page and for a human being, it is important because a short, simple and relevant URL stays in their mind for a longer period.
- Lack Of Social Share: Social Media is the talk of the town and in an order to drive a flood of traffic to your website, it is important to create your presence on these platforms and link it your web page. This is because every single time when a visitor finds your product interesting, they can share it on their social page with these links. It increases the share count and your web page gain more popularity than before.