B2C and B2B Marketing for IT Telecommunication | Annabelle Lau from ATX Group
Join us as we welcome Annabelle Lau, Marketing Manager at ATX Group, a leading company in IT telecommunications in Malaysia.
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In this episode, Annabelle shares insights on ATX Group’s innovative integrated platform, Payhub, which enables retail partners to offer seamless transactions for various services. Learn about their approach to B2B and B2C marketing, strategies for lead generation, and how they’re expanding their services to offline stores. Discover the importance of digital presence in today’s business landscape and gain valuable tips on marketing automation and campaign management.
Annabelle also discusses the unique cashback feature that sets ATX Group apart in the Malaysian market.
