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Backlink Building: Best Link Building Tools for SEO Experts

Backlink Building: Best Link Building Tools for SEO Experts

Building relevant links requires time and effort. A quality link building tool can help with your SEO efforts and improve your rankings in search engines. Tracking links to your web pages is a key part of any SEO strategy. Depending on your budget, you can use free or paid tools for backlink building. These tools will help you accomplish tasks much faster and easily.

Open Site Explorer (OSE)

Open Site Explorer uses factors like domain authority and page authority to evaluate the number of inbound links pointing to your website. This tool can help you determine who is linking to your site and who is linking to your competitors. If you want to analyze one site at a time, you can use the following metrics:

• Facebook shares

• Facebook likes

• Linking root domains

• Tweets

• Anchor text

• Linking domains

Majestic SEO

This tool allows users to track link information for any website. After you sign up, you will be able to access the number of pages, sub domains, images, referring domains, and backlinks. With Majestic SEO, you can identify your site’s top pages, analyze your competitors, and compare up to five domains.

Link Diagnosis

This free tool uses Yahoo! to find links that point to a site. It is ideal for running quick analysis of websites. This software is completely free and there is no limit on the number of backlinks it will show. Their backlink summary includes anchor text, page age, and outbound links.


Ontolo features a comprehensive suite of tools to help you manage multiple link building campaigns and data. You can use these tools to search link prospects, find relevant competitor links, and look for page topics and page types that mention your competitors. Users can also monitor and visualize the backlink score of their competitors.

Wordtracker Link Builder

The tool developed by Wordtracker can help you find thousands of quality link prospects in seconds and analyze your competitor’s linking strategies. With this program, you can easily build a linking campaign that exponentially grows your online presence. Users can build and manage unlimited campaigns, see who’s linking to their competitors’ pages, and use this data to increase traffic, conversions, and profits.

BuzzStream Link Building

The innovative tools from BuzzStream are perfect for managing link prospects and monitoring backlinks. This software automatically collects metrics like site age and unique visitors, searches for contact information on “About” pages, and identifies links that are new, changed or removed. Some of its main features include automated notifications, scheduled link checks, and link reporting.


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