Banner ads are a great internet marketing strategy and if your ads appear on websites that have high traffic, it bodes well for the promotion of your business. The only catch with having your ads appear on high traffic websites is that in many cases such websites may be your direct competition which does not serve the purpose at all. On the other hand, if the high traffic website does not pose a threat to you then most likely the visitors of that site will not be interested in your services and products. Thus, you are caught in a catch-22 situation. Suppose you are lucky enough to have your banner ad appear on a high traffic website that is not your competition and still has visitors who are likely to buy your products or services, the exorbitant advertisement cost might prove to be a deterrent to your plans. At this stage, you should seriously consider banner exchanges as it will seem a much more cost effective option for you.
In fact, most people who opt for banner exchanges do so taking the price factor into consideration. With banner exchanges, you do not have to worry about the cost involved in the procedure. Banner exchange means that your ad appears on another website for free in return for one or more of their banner ads being exhibited on your website. This again is not a perfect solution because at times your ads will appear on websites that are far removed from your business area or topic of interest. So, even if the website has a formidable number of visitors, the chances of them being attracted to your products or services are minimal. This also applies to banner ads that are displayed on your site. If the ad is totally alien to the concept of your website, it may create a sense of confusion in your visitors. At times you will be left with no option but to reject ads that are offensive in nature from being exhibited on your site, but if the ads are not crude and vulgar you cannot do much about it. Of course, many banner exchange programs try to place ads on the basis of relevant content and if you happen to be included in such a program, you have to consider yourself lucky.
Another great strategy for banner ads that will provide very satisfactory results is embarking on an affiliate marketing campaign. With affiliate marketing, your affiliates will display your banner ads on their site with the aim of advertising your products or services. Once visitors to their site click on the ads they are re-directed to your website where you can sell your products and services. The banner ad on the affiliate’s site is embedded with a code so that you know where your visitors are coming from. This will facilitate payment on the basis of performance. Usually, affiliates are paid either on a cost per sale or a cost per click scheme. Affiliate programs are a wonderful way of having your banner ads appear on other sites and it is relatively inexpensive since you have to pay only if your affiliate manages to generate traffic to your website through your banner ads.