Internet marketing is one of the most affordable and effective marketing strategy out there. In fact, most companies are using it because they believe that a business without an online presence is equal to a non-existent one.
However, Internet marketing is no simple matter. Like other marketing strategies, it also needs a lot of work and understanding. You have to study it well in order to have it right. But worry not, here are the tried and tested Internet marketing strategies that you can start with.
Internet Marketing Strategy 1: Create a Website
Or update it if you already have one. Your website is your frontliner. It creates the first impression, so do not let it look outdated. Do a product inventory. Then post the available products and remove the out-of-stock items. Also have the prices and product descriptions right.
When it comes to design, make it appealing, but at the same time, customer friendly.
Internet Marketing Strategy 2: Be Active in Social Media
Create a Twitter account and a Facebook fan page to reach customers who use those sites more often. Share or tweet updates about your company or products. Also share some product usage tips and benefits.
You can also use those sites to expand your audience by asking your fans or followers to share your page to their friends from time to time. Lastly, you can use the two to get feedback and suggestions.
Internet Marketing Scheme 3: Have a Blog
Create a blog and write high-quality blog posts about your company and products. Also write about tips on how to use each product and the benefits one can get when they use it.
Internet Marketing Scheme 4: Employ SEO
Increase your web traffic by researching for keywords that are related to your business. Then determine which are the most encoded on search engines. Once you find out, mention those on your website, blog posts and social media posts. That way, your business’ online tools can rank high in search engine results pages.
You may also hire freelance writers to write high-quality keyword-based articles about or related to your business. Then, spread those articles to syndicated article sites. This helps your business be known widely because the sites permit article re-publication as long as the source link remains in the article body.
Lastly, if you have the budget, buy pay-per click ads and pay-for-inclusion listings in online directories.
Internet Marketing Scheme 5: Add videos
Most companies are now jumping to the latest trend – video marketing. This is because videos are more interactive and entertaining; therefore, creating a lasting impression. So add videos to your site, social media accounts and blog. You can also create a YouTube account and post your videos there.
Speaking of video content, hire a creative team to conceptualize and make the videos with you.
Internet Marketing Scheme 6: Email Newsletters
Aside from using social media, sending an email newsletter every month is a good way to update your customers with what is new in your company like new products or new management. You may also announce your special offers there. Lastly, you may use it to describe your company in detail.