Search engine optimization, also known as SEO, is a popular subject nowadays but not all website owners take advantage of the online exposure they might get. If you want to hire an SEO consultant in San Diego area, you first need to know what are the most important skills you need to look for.
One first important criteria is experience in the SEO field. SEO related background is extremely relevant for what you need, as the person targeted might have in-house background, meaning that he/she has worked in a niche-specific company. An SEO agency background means that they have tried several niches, usually for a business related to SEO. Search engine optimization consultants most of the times had worked for several spread out niches as well, but the strategies used were well documented and were followed by proper training.
If you have no idea what salary you should pay your consultant, you need to check out their skills and then compare it to the list of SEO salaries.
More advice before hiring an SEO:
Whenever you hear someone claiming search engine optimization expertise, you must remember that very few are truly SEO experts and that choosing an SEO hobbyist might cost you financial losses and damage to your website. Prices that are too low must raise an exclamation mark and in order to receive a high quality service you must pay a competitive price. You will need to find competent individuals, that you will trust and that will have valuable SEO skills, followed by the ability to compete with others on the market.
Finally there are no overnight results in search engine optimization. Immoral practitioners are prohibited when discovered; only the hard work is rewarded. If you do have an in-house SEO, a newly hired SEO consultant could bring some fresh ideas and improvements to your website’s ranking. Another solution is to have your web team trained by an SEO consultant. All your employed personnel should learn the basics of on and off page optimization, search engine optimization tools and link building.