This article will show you how to decide what your business model is going to be, how frequently to publish, and how to generate an income from your ezine. Read on to find out more.
If you are looking to publish an ezine it can be a very lucrative business if you set things up properly from the beginning. You need to decide how often you want to publish, how you will get an income stream, and what customer niche you are going to serve.
How often do you want to publish? Very few people are able to create daily ezines without access to a lot of content about the topic. Your customers will only tolerate so many things in their in-box on a given day. Creating a weekly, bi-weekly, or monthly broadcast will probably be best to start. On the flip-side, if you are up to the challenge, creating a daily ezine can be beneficial if your audience really looks forward to your content. If your audience is excited to read your content every day, you can shut out the other guys by creating a loyal, daily readership.
Where is your income stream? Are you going to charge people a monthly subscription? Are you going to advertise? Are you going to use a free subscription as a vehicle to push your own products and services. the third option is a great way to build a captive audience and develop a trusting relationship by talking to them on a regular basis. Then, you offer products that you have created, so you can sell to that trusting audience.
What is your customer niche? Lastly, you will need to pick a niche that is big enough to generate a substantial income, yet small enough so that your are not buried beneath all of the other people that are trying to make money in the same area. Make sure you stay very specific with your market niche, but not too specific that you will run out of information to give your customers.