Using Short Messaging Service or SMS for businesses was an alien idea a few years back. This was a means reserved for casual exchanges between families or friends. Only mobile carriers and phone manufacturers themselves use it for business. But today, SMS is a part of the standard communication programs of many companies in various industries.
This messaging service is used in different business functions, but most commonly in marketing and customer relations. Here are some of the reasons why.
You can’t overemphasize the importance of keeping in touch with your customers. And an SMS program can help you in this. If you have your customer database with you, maximize its power through an SMS business solution that can help you send text messages in a strategic manner. But keep in mind that a good business communication solution helps keep you in your customers’ minds without appearing too aggressive or even annoying. For instance, you can be consistent in sending a text message in special occasions like birthdays, anniversaries, Thanksgiving, etc. Naturally, you need to send out something to notify people about promotional events and other specials that you’re offering. Other than these, SMS messages should be thought about and scheduled very carefully before they’re sent out. Too few reminders can make your program ineffective, while too frequent messages can be very irritating to the receiver.
Using SMS for your business also takes away some of the burden on your marketing expenses. Sending bulk text to all the entries in your marketing database is cheaper than some of the conventional advertising media like TV, radio, print, and others.
Aside from this, sending a message to a mobile phone is faster and more personal even when compared to an email message. Most people with buying power have their mobile phones with them all the time. Although the latest phones can receive email, instant text messages are read as soon as the phone’s message alert goes off. Email messages are usually read at certain times of the day only or when the user remembers to check his inbox.
In addition to all these, if you’re wishing for a little help in spreading a message quickly, SMS services for business can help you realize this. With a just a click of a button or two, the recipient can forward your message to his contacts right away.
SMS definitely presents many benefits not just for your personal communication, but also for your business. If you haven’t started using it yet in your company, introduce it gradually to a program or two and work your way from there. You’ll surely be amazed at the benefits you’ll gain from it.