Trying to find the best video marketing strategy? With more and more people using a high speed internet connection, watching videos online has become more and more common. So what is the best way to take advantage of this new trend? How can you create videos that consistently drive traffic to your websites? It’s actually not as complex as you think, and by knowing a few tricks or the trade you can have a video marketing strategy that gets top notch results. The main things to understand are titling your video, writing an effective description, and lastly what to put in the video itself. Understand these 3 parts and you’ll have no trouble at all bring in more traffic. We’ll start with making the video itself, and then go into titling it, writing a good description, and where to submit it.
So how exactly do you make a video? Well, you have two options here, and it’s really up to you which way you’d like to go. The first option is to convert and article or blog post into a video. To do this, you simply make each sentence or each paragraph of the article a slide in PowerPoint (or any other presentation software). Next, record the slideshow running and read each slide using Camstudio. This will give you a video with voiceover that you can submit to any video site. The advantage to this method is that in can be done very quickly with minimal effort and is very easy to scale. The disadvantage of this method is that it is extremely unlikely to go viral (spread by word of mouth or linked to by others).
Your other option is to simply take a web cam or digital video camera and create a live video. This method has a better chance of going viral, but it can be time consuming to get the video the way that you want it and there isn’t any way to scale the method.
Whichever method you use, you now have a freshly made video in need of a title and a description. First up is the title. The title should have the keyword that you are targeting in it, and as close to the front as possible. If you are going to submit the video to multiple sites you can slightly change the titles each time to give yourself a better chance of ranking, and in fact some software will let you do this ahead of time. Ready to tackle the description?
The description of your video should be just that; a description. However, there are a few keys that you should keep in mind for maximizing your traffic and optimizing your video for the search engines. First of all, you want to have your keyword in the description. Most video sites won’t allow html in the description, but for those that do make the keyword an anchor link to your site. Also try to put your full web address as close to the top as possible. Those two simple steps will make a big difference in the long run.
Everything is finally done! Now all that’s left to do is submit your video to YouTube and whatever other video sites you prefer (YouTube is the most important). Once they’ve been submitted, just enjoy your new traffic.
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