Malaysia Marketing Blog

How to Follow the Lead of the Most Powerful Content Marketers

The way that companies deliver information to us has changed radically in the last few decades. No longer do we simply receive product and service details. Now, businesses are in the business of delivering content to us that enriches our experiences and enhances our loyalty to their brand. It is generated both at the corporate and customer level, and maximized exposure as well as enhances certain brand values. Take Michelin, for example: They are of course known for tires. But they’re also know for reviewing and rating various restaurants across the world. It’s the perfect intersection of who they are what they want you to do. And those reviews—known as Michelin stars—are known the world over as reliable and trustworthy. There are other companies that have made a name for themselves in th...

Student Loan Debt Statistics on Average

Student loan debt is a big problem. Find out which states are the best and the worst for student debt. Student Loan Debt Statistics College and university students all over the country have racked up an unprecedented amount of student debt in pursuit of their degrees. According to the Economist, current U.S. student loan debt exceeds $1.2 trillion, a staggering increase of over 300% for the past decade. The extreme level of student debt that's taken on in the wake of the 2008 economic crisis affects spending power and threatens to curb economic growth. "Seven out of 10 graduating seniors leave school with student debt." According to analysis by student debt expert Mark Kantrowitz, the class of 2016 bears the highest average debt to date - $37,172, compared to $28,950 in 2014. For the past...

GOOGLE E-A-T QUALITY GUIDELINES: HOW TOP BLOGGERS MET THEM

[Showcase] GOOGLE E-A-T QUALITY GUIDELINES: HOW TOP BLOGGERS MET THEM We all want Google to rank our content on first page, no question! But unfortunately there is lack of knowledge about Google algorithm. Not anymore! Google reveal its E-A-T (Expertise, Authoritative, Trustworthy) quality guidelines and in this article I will showcase every single part of it with live examples. Here are the criteria for high quality content according to the document: google e-a-t quality guidelines In a few words: Google wants not only perfect, informative and useful content, he wants proof source with expertise and authoritativeness that people trust. Let me show you the key to understand the Google E-A-T! Expertise = Show Authoritative = Us Trustworthy = Proof It is so I called “Show Us Proof” strategy...

Why 2016 Was Not The Worst Year Ever

While many of us eagerly anticipated the start of the new year, one that would bring a clean slate for all that looked forward to new beginnings and an abundance of opportunity, many of us may have neglected to rejoice in some of the most significant moments of 2016 that were just as groundbreaking as they were heart warming. Starting from the very first month, a period of transition that gave momentum for the rest of the year to unfold, each month to follow brought a series of events that made for some of the most talked about viral news stories in history. From viral stories of the UK to viral stories of the US, award winners to those that had the fortune of making the Forbes list, ’16 had just as much controversy as it did celebratory moments. So, is 2016 the worst year ever? After a t...

Top 10 Places to Buy Refurbished Android Phones

Android smartphones are amazing and all, but not everyone is able to afford the top of the line smartphones. That’s right, not everyone is going to overshoot and get a Samsung Galaxy S7 on contract. Some people like to wait for the inevitable price drop. Others yet choose to get refurbished Android phones. Both are perfectly reasonable ways to shave a significant amount off of the official retail price. For example, I can easily spot a refurbished Android phone for around 100 dollars less than the one considered “new”. What Is A Refurbished Phone Anyway? Well, a refurbished phone is one that has been returned to the manufacturer or a mobile phone repair shop, fixed and restored to its original specifications. A refurbished phone should, in all aspects, work in exactly the same way as a ne...

10 Amazing Ways To Blow The Socks Off Your Customers

Touchcard January 16, 2017 Keeping Your Customers When it comes to retaining existing customers and getting new customers, there are three basic options. Unbeatable prices. Think Wal-Mart here. Their customer service is terrible but they’re prices are amazing, so people are willing to put up with poor service. Yes, they hate going to Wal-Mart, but they’ll put up with it for the low prices. World class products. Think Bose or Beats here. Their products are priced high due to the quality. They attract customers who want to use top-notch audio products. Remarkable customer service. If you can’t win on price or quality, customer service is your best bet. Given the crazy explosion of choices these days, customers care more than ever about customer service. They don’t want to wade through endle...

What is Dopamine and How Does It Affect the Brain?

What is Dopamine? Dopamine is one of many chemicals in the body, but as a Slate article notes, it's implicated in some real biggies: sex, lust, love, addiction, gambling, heart health, breastfeeding, body movement and mental health. Dopamine's widespread effects have to do with how it affects the brain. Dopamine is a neurotransmitter and neurohormone – one of a number of different chemicals in the brain that communicate information by relaying signals through nerve cells. Quick Navigation What is Dopamine? About Neurotransmitters Like Dopamine How Dopamine Works Dopamine and Pleasure/Reward Dopamine and Adverse Events Dopamine Receptors and Transporters How Does Dopamine Affect Our Brains? Dopamine and Movement Dopamine and Reward-Seeking Behavior Dopamine and Addiction Dopamine and Memor...

Apple’s Great App Store Sales Report

Apple's App Store racked up an all-time high of US$240 million in sales on the first day of this year. On the whole, 2016 was a very good year for Apple devs, who earned more than $20 billion for their apps -- up 40 percent over 2015. "Apple has always had the most profitable ecosystem and app market in terms of revenue per user and price per app," said Holger Mueller, a principal analyst at Constellation Research. Super Mario Run was the most downloaded app worldwide on Christmas Day and New Year's Day. It made history, with more than 40 million downloads within four days after its Dec. 15 release exclusively on iOS. Games -- including such titles as Monster Strike, Fantasy Westward, Cash Royale and Pokemon Go were among the top-grossing apps, Apple said. The Apple App Store now lists 2....

B2B Email Nurturing Campaign – 5 Things to Keep in Mind

According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a number of reasons why you need email nurturing, but here are the most important ones: Buyers are not going to engage with you once or twice and buy. In fact, if they had it their way, they would not interact with you at all in the research process. B2B buyers will find three pieces of content about a vendor for every one piece that marketing can publish or sales can deliver so once you have gotten them to engage with you, you simply cannot afford to let them go. And sending them right to sales is a sure fire way to lose them. 50% of buyers in any system at any given time are not ready to buy (Marketo)...

No Money to Start a Business? Try These Options…

You might be limited to a strict budget when you want to start a business, but that doesn’t mean you don’t have any options. It is possible to start a business with very little money, if you have the right combination of skills, work ethic and marketing know-how. According to Chris Guillebeau, author of The $100 Startup, “To succeed in a business project, especially one you’re excited about, it helps to think carefully about all the skills you have that could be helpful to others and particularly about the combination of those skills.” Related: 8 Musts to Start Your Business With Little to No Capital Follow these simple guidelines to start a business when you have little to no money. Learn how to make money today. 1. Make something. Yes, making something does take an initial cost in suppl...

ASEAN At Its 50s

BANGKOK, Jan 8 (Reporting ASEAN) – ASEAN is 50 years old this year. That is a milestone for a loosely constructed regional organization, which five countries created at the height of the Cold War, to have come this far. Since then, its member countries have since transformed ASEAN into a rules-based entity encompassing all the countries in Southeast Asia. At the end of 2015, the ASEAN Community was officially launched. The founding fathers would have been very proud of the accomplishments resulting from their three-day deliberations during the first week of August in 1967 in Bang Saen, a seaside resort located 80 kilometers outside Bangkok. Obviously, the biggest prize for the grouping has been the preservation of peace, stability and prosperity among the 10 member countries – and their c...

What Trump needs to know about ASEAN

New United States President Donald Trump must be "fantastically" happy with a "wonderful" Asean because it is the only "great" regional organisation that has no military might and has not been at war. The problem is, he might not know about the grouping at all. Here is a six-point dossier on the 50-year old Asean and its top secrets. First, Asean is not too weak and is not too strong as a regional organisation. It was established in 1967 out of a desire to prevent conflicts and wars, and to promote peace and stability. After three days of "sport-shirt" diplomacy in Bang Saen in August five decades ago, as former Philippine president Fidel Ramos described it, the foreign ministers from the Philippines, Thailand, Malaysia, Indonesia and Singapore signed the Bangkok Declaration. This 752-wor...

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