BMW saw a surge in electric vehicle (EV) sales in 2024, delivering 368,475 units to customers globally. This figure represents a year-over-year (YoY) increase of 11.6% from the 330,197 units reported for 2023, while also making up 16.7% of the 2,200,217 total units the brand delivered in 2024.
This result places BMW firmly ahead of Mercedes-Benz and Audi, both of which reported a decline in EV sales. In the case of Mercedes-Benz, the 185,059 EVs its delivered last year is 23% less than the 240,668 units sold in 2023. The Stuttgart-based automaker delivered a total of 1,983,403 units in 2024, of which about 9.5% were EVs.
As for Audi, it sold 1,671,218 vehicles in 2024, with 164,480 units being EVs. The Ingolstadt-based company said in its release that EV sales in 2024 was 7.8% less than the 178,429 units in 2023, with the latest figure indicating EVs made up just 9.8% of total sales in 2024.
The brands’ financial reports also included figures for plug-in hybrids, with Mercedes-Benz leading the way with 182,551 units delivered in 2024 (9.2% of total sales), which is 13% more than the 161,275 units in 2023.
BMW is second in terms of PHEV sales with 164,172 units (7.5% of total sales), a YoY decline of 5.6% from 173,838 units in 2023. Meanwhile, sales of Audi PHEVs hit 88,148 units, or about 5.2% of its total sales. It should be noted that all three brands reported lower global sales in 2024 compared to 2023.
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