Bottle Printing Important in Wine Branding

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The packaging design of every wine bottle is as important as its contents. The way it is put together will often indicate how good or incompetent the wine will be. No matter what, the bottle printing and glass etching will certainly add some delight when held and considered as a distinct aspect of winery.

Most bottlers are keenly aware of how the label art plays a significant role in establishing an identity. The method of bottle wine printing mirrors in many ways the dedicated efforts that wineries put into their products. An art in itself, the creation of the labels is an elaborate process that tries to complement the character of the wine. As such, companies take intensive effort to make sure that bottle printing should be fashioned in ways similar to winemaking.

Most companies today prefer to go paperless and wish to have their brands etched rather than have them on stickers. This alternative is implemented to ensure that labels do not peel off during shipping. Moreover, wine bottles sold in retail outlets take more handling than any other product as end-buyers take time to inspect them before ordering one.

Bottle wine printing needs to be green too. Glass etching is preferred by some companies as it is more economical and uses less or no paper, ink, and glue. However, most companies emphasize that this method is more of an environment-friendly move rather than about cutting down the manufacturing outlay.

Etching directly on the glass bottle also adds to aesthetics. Aficionados often adire how to digest and dainty the images that have been cut into the surface of the glass through abrasive tools such as drills with fine lathes and copper wheels. The process of decorating a wine bottle through glass engraving is tedious, but the finished work always carries a semblance of sophistication and elegance. The bottle design itself makes a key aspect and suits most special tasting room and charity auctions needs. It also makes for great corporate gifts.

At present, there are many packaging companies that provide paperless labeling services to wineries. Most, however, do not specialize on glass etching and printing, and may not have the proper tools to execute a design that complements the wine's characteristics or even the spirit of its vineyards.

Still, there are enterprises that observe traditional glass etching techniques and at the same time utilize the latest technologies. These use hand-etching and painting methods. Clients that prefer handcrafted techniques may send digital copies of their brands. This is necessary in order to capture fairly the details such as small prints and complex images. The actual method of imprinting will still be done manually by artisans.

Most of these special shops possess a database of designs and colors. Wine bottlers can easily access and select the many hues through software such as a Pantone Matching System. They can pick flat colors to evoke a long tradition of winemaking or they can go for the more popular satin frost ink for a more trendy and upbeat look.

The process of bottle printing in wineries is a complicated process. This can be simplified by employing specialists that know how to create designs that complement the wine and make the brand it carries more respected.

Source by Rochelle Lambert

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