The internet allows small business owners to use imagination and originality instead of big budgets to market their brand name identification. Mark Twain once said it’s not the size of the dog in the fight; it’s the size of the fight in the dog. Truer words can’t be alleged of the thousands of Small and Medium Business companies and sole proprietors desiring to develop a valuable brand identity.
Even nonprofit companies need to make visibility so as to find a message across to huge audiences … and do it on fairly small budgets.
Bigger commercial enterprises have the monetary resources to employ advertisers, marketers, as well as designers to build up high profile ad promotions for example, Nike’s “Just do it” as well as MasterCard’s “Priceless,” or gather a 20-person central group to discuss the worth of using serifs in the company logo. Smaller firms, conversely, have to take an improvised approach-but this doesn’t essentially transform to lower quality. In a few cases, they might even have a benefit over bigger enterprises.
The digital world has brought plenty of fight into the small dog. With a grouping of technology, originality, and modernity in designing, small operations can build up a successful brand identity. They can produce a powerful impact and level the competition field utilizing one of marketing’s greatest equalizers: the internet.
Every business, irrespective of size, needs an identity. Without identity, they’re just aliens on the street in an attempt to hawk their wares. Not just would they lack trustworthiness, potential customers wouldn’t have reason to trust them-and even less reason to give up their hard earned money.
Some businesses get on with making a brand identity with a captivating slogan; others depend on tradition or conventional reputations. While these are significant factors in developing an identity, the procedure exceeds a plain logo. A successful identity has to mirror the objectives of the company and communicate how it helps fulfill customers’ needs. This incorporates a marketing and advertising strategy.
But several small businesses believe they either do not need an identity or can’t have enough money to make one. They’re incorrect in both cases. Troubles will come up, though, if a smaller business struggles to base its advertising strategies on large business standards. With a tighter budget you don’t become the handicap, still lots of people think it is-particularly with all the digital tools and media on hand nowadays.
SMBs will never be capable of continuing with huge corporations when it comes to conventional forms of marketing for example, print, TV, radio, as well as billboards. Mass media communication is somewhat pricey, distribution is even more expensive. Bigger corporations have the monetary resources to purchase advertisement space in high profile media with countrywide or worldwide distribution-a two-page stretched in a magazine or one minute ad during the Super Bowl, advertising’s Holy Grail-that smaller businesses won’t be able to come up with the money for such ads.
Managed efficiently, on the other hand, web marketing does away with the inequality between what huge companies are capable of doing and what smaller companies would want to do. Unlike conventional forms of marketing and advertising, the worth of a digital, internet brand identity and marketing plan doesn’t have to be restricted by the size and budget of the corporation.
With traditional advertising, more budget means accessing more members of the target market. But on the web everything’s one and the same. The expenses of accessing the medium and handing out the message are identical. Communicating on the internet is like dropping a leaf against a moving brook-momentum will distribute the message.