Brand Marketing Strategy – 7 Deadly Sins of Promotional Marketing

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The "7 Deadly Sins of Promotional Marketing" are the most dire of mistakes committed in the pursuit of branding your organization or company. Marketplace unforgiveness plagues those businesses who commit these sins This will invariably lead down the painful path to brand extinction. But have no fear! The repentant few can save their promotional marketing by partnering with a truly creative promotional marketing company.

Avoid these deadly vices of the promotional world and use the handy acronym " MULCHES " which is based on the first letters of the 7 deadly sins: Muttony, Ugliness, Lackluster, Cloneliness, Hastiness, Egocentricity, Shoddiness.

1. M uttony – Muttony refers to simply following the herd, like sheep riding the "brandwagon". Following a lame trend indicates a lack of originality and will quickly be returned by your market.

2. U gliness – Ugliness is the sin of feeble graphics and poor art. Investing dollars in art is a wise expenditure that will pay you back many times over.

3. L ackluster – The transgression of "lacklustery" is the trap of the routine and humdrum attempts at building your brand. It shows a distinct lack of creative energy and this laziness can reflect on your operations.

4. C loneliness – Cloneliness is simply mimicking the design and style of your competitors. Your branded materials should reflect your differential. Be original and be you.

5. H astiness – It's no show of righteousness to be recklessly firing from the hip with no strategic plan. Untargeted promotional products or ad campaigns that miss your demographics will wander astray and will not create a return on your investment.

6. E gocentric – Do not get designed designing for you rather than for your market. Merging with your brand means losing yourself and moving from egocentric to "promocentric".

7. S hoddiness – This is the lowest of all the sins; buying cheap and junky trinkets. Select targeted and simple items rather than chintzy and nominal. Take pride in quality and innovation.

What does this all mean? Be original. Be strategic. Invest in your brand and your promotional campaigns. It means staying away from recycled ideas and short-sighted strategies to avoid "mulching" your brand.

Source by Glen Ronald

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