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Branding

Business Stationary and Importance

Business Stationary plays an important role in overall branding and corporate image of an organization. It is the direct representative in front of potential customers and general public creating a level of understanding for them. These stationary items include Company Letter Head, Business Cards, Post Cards, Brochures, Posters, Door Hangers, Rack cards and Flyers. Together they create an impact and helps in company’s image development. Business Cards – Business cards are the key component for contact. It is a must have tool for every executives of an organization. Specially marketing personnel cannot expect any business meetings, or commercial visits without this tool. They need to present company’s contact information to the potential customers, so that they can contact...[Read More]

How to Correctly Buy Jumping Stilts

There are two mass producers of Mr. Boeck’s patent: one in Korea, which assembles the brand – Poweriser, and one in Hong Kong, which assemble many brands distributed around the world. The Korean brand only has 3 weight categories and if you have some allegiance to this brand, you should call the distributor and discuss weight categories. WHY? Having only 3 weight categories for weights between 110 pounds to 250 pounds, if you buy wrong, your jumping stilts may feel like wood stilts. The Hong Kong manufacturer – which distributes the brands: Air-Trekkers, Pro Jumps, Flying Jumpers and PowerStriders, assembles adult models with 6 weight categories. Although all these sizes can be a bit overwhelming, they do provide a more tuned fit for YOUR weight category. Also, buying a s...[Read More]

Overhead Storage Brand Review

This article will save you time shopping for hanging storage shelves with this pros and cons of various brands. Personally the organization department of a hardware store always gets a look. I get pumped up about shelving… peculiar, I know. I delight in investing time studying the materials, examining the anchors and brackets, and appreciating the innovative models. Your passion may lay somewhere else, so allow me to expedite your researching efforts by summarizing my discoveries for you. I have aimed to mention something good and something bad about each brand. However, I am disclosing at this point that I sell the Topp Rax brand through my site, therefore the opinions expressed here are inevitably partial plus I have the most experience with this manufacturer. I would be glad to of...[Read More]

Pre-Inked Stamps and Self-Inking Stamps – Do You Differentiate Them?

Pre-inked and self-inking stamps are different in many ways. But most people, when they need a stamp, they just buy. They don’t know the advantages of using one type of stamps over the other. Through this article, let me use this opportunity to educate you on the difference between the two types. My objective is to help you make a good choice from an informed point of view. What are pre-inked stamps? These are stamps with ink impregnated (filled) in the rubber die. To create an impression, you slightly press it. No tussle. Generally, the ink passes through the letters or the design you make on the rubber to create a nice impression. Popular brands of these stamps include Brother Stamps, Xstamper, iStamp and several others. Self-inking stamps? What are they? These flip up to hit the i...[Read More]

Fashion Marketing Planning

What’s in a fashion marketing campaign?   This article explores the components of a fashion marketing plan and how fashion brands can enhance their marketing strategy. Fashion marketing is concerned with meeting the needs, wants, and demands of your targeted consumer, and these goals are accomplished using the marketing mix. Fashion marketing is distinct from fashion public relations in that fashion PR is solely concerned with communications and how the brand communicates with and resonates with it’s targeted consumers. A fashion marketing plan focuses on four essential concepts: 1) product development, 2) distribution management, 3) communications, and 4) cost. In order to implement an effective marketing campaign, the marketing mix must be consumer centric and focused on...[Read More]

Hollywood Needs A Late Night Comedy Show That Trashes Left-Leaning Politics

Have you ever watched late night comedy shows and thought to yourself that the constant bombardment of Republicans, Tea Party Folks, and Donald Trump just was not funny anymore? Yep, me too, and as a right-leaning libertarian, I just think it is persnickety, victimhood, progressive poop. What’s even more interesting is that all these shows are essentially the same, and they all compete against one-another, while all the right-leaning folks tune out. From a marketing and branding standpoint that just makes no sense, but their ideological slant doesn’t allow them to seek viewers outside this “hate speech” neo-liberal bubble – no wonder they cannot believe they lost the election – they lived in their own living room echo chamber. Consider if you will the fo...[Read More]

How Long Should You Keep a Truck?

A decent cared for truck usually lasts longer than one which has not been looked after. How long do you think a truck will last without a routine maintenance? What if all the transmissions, the engine and some components fail on you? If the major components such as the engine fail, then you should then think about replacing your old truck with a new truck. However, if certain truck parts such as the axle or suspension fail, you can simply replace those truck parts. A truck can be kept for as long as you provide it with a regular service, is in good running condition, and can take you from point A to B. A new truck should last you about ten to twenty years depending on how it is used. New carrier trucks are usually accompanied with a service plan that will cover major and minor truck servic...[Read More]

A Beginner’s Guide To Feeding Puppies

Feeding a puppy is different from feeding an adult dog. From the day a pup is born up to about his sixth month of life, he needs to eat 4 times as much as an adult dog to ensure that he is growing right. Most young dogs are also usually hyper – they are curious, playful and spend a lot of time chasing things, so a lot of food intake is important to replenish that energy. Here are some tips to follow regarding the feeding of puppies: Choose the right food for your pet Compared to regular dog food, puppy food contains more fats, vitamins and minerals that support growth. Commercial puppy food must meet the nutrient standards of the AAFCO (Association of the American Feed Control Officials). Cheaper brands that use lower-quality ingredients still do meet the AAFCO standards, but more ex...[Read More]

Brand Positioning Strategy

Brand positioning is an essential element of a winning branding strategy. Positioning simply refers to how your product or service is viewed in the minds of prospects and customers relative to other products or services available in your niche. The term positioning has two connotations: a vertical and a horizontal one. In terms of the vertical connotation, the term refers to the order in which your product ranks relative to the products of your competitors in the minds of your customers in your industry niche. (For example, which product comes to mind first when I say the word cola?) In terms of the horizontal connotation, the term refers to the qualities and attributes your product represents in the mind of your customers, again relative to your competitors. While you cannot directly cont...[Read More]

Digital Marketing, a Must Today

The key purpose is to sponsor brands through various types of digital media. When one talks about digital marketing, it pretty much extends beyond just internet marketing! In fact, is also takes into account mediums that do not oblige the use of the internet. That comprises cell phones, social media marketing, search engine optimisation, search engine marketing, as well as any other type of digital media. Most professionals consider that ‘digital’ is not as simple as it seems. A prerequisite is that an entirely novel approach to promotion and a novel understanding of customer behaviour is required. For instance, it requires companies to examine and compute the worth of tweets on Twitter, downloads of apps on mobile devices and the worth of likes on Facebook. Here are few of the...[Read More]

How Did Famous Brands Get Their Names?

What is the purpose of having names? Of course it is for someone to remember by. Companies are also like entities with an individual identity and personality. Their name is a sign of trust and reliance for clients. Due to the growing perception of branding, everything sells with a name. Previously you used to buy just a pair of shoes. But today its either Nike or Adidas you prefer for sporting wear, or Don Carlos or Pierre Cardin for fancy footwear. Some brands are named after things that are unrelated to the nature of the business, but still have a consonance to the brand. But how are brands named? What is their corporate etymology? Behind the naming of every famous brand, there is an interesting history concealed that most of us do not know. Here are 10 famous brands and how they were na...[Read More]

Nameonics 101 – The Science of Memorable Brand Names

When creating a name for a new product, service or company, the number one rule is to make that new brand name memorable. The reason is obvious: If your customer can’t remember the name of your product, the chances that he or she will search it out – much less recommend it to someone else – are slim to none. Forgettable names are worthless. Memorable names are priceless. The bad news is that most companies ignore this rule and end up with product names that are about as memorable as a yesterday’s lunch. The good news is that you don’t have to settle for a forgettable name. Creating memorable names is easier than you think. All you have to do is take the following crash course in Nameonics – the science of memorable brand names. Nameonics (yes, I am a wor...[Read More]

Brand Evaluation Using Balanced Scorecard and KPI

Strong brand is the most valuable intangible asset of the company. Although brands are not listed on corporate balance sheets, they play key role in determining the company’s success in the long-term perspective. Successful brands allow companies to effectively manage premium prices, reduce relative power of the trade, increase communication effectiveness, attract managerial talent, and reduce vulnerability to downturns. Scorecards or KPIs based on the drivers of brand value, provide focused and actionable measures for optimal brand management. According to the research conducted by Interbrand, one of the leading brand consultancies, strong brands account for over a third of shareholder value. Share prices of companies with well-known brands have significantly higher investment retur...[Read More]

The Importance of Aesthetics in Business

In the world of business people sometimes tend to oversee the importance of image and branding. Needless to say, a company’s image and brand is one of the most important factors in their success. Image and branding is just one of the many components that a company needs to be successful. This along with management, finance, customer service and innovation are among the essential contributors to a company’s progress. A company’s image can be tied to a lot of elements. These include, advertising, marketing, public relations and customer service. A company should never overlook the idea of branding their business because it tantalizes the most important sense of a person- sight. Believe it or not, aesthetic plays a vital role in business. Aesthetics could spell the differenc...[Read More]

Branding Strategies – When a Bargain-Brand Attacks a Premium-Brand

When I was ten years old at a summer camp I was leading in the potato sack race. To check on my competitors I looked over my shoulder and suddenly tripped and fell. I came in last place. Even the slowest person, Marsh Mellow Matt beat me. It was humiliating. But in the end I gained a good learning experience. When a bargain-brand product attacks your premium-brand space, is it still healthy to look over your shoulder? Will you trip over too? In a robust economy it’s relatively easy to maintain profitable growth of a premium-brand product. Conversely, in today’s economy, the competitive forces are testing the best of us. We are entering a new paradigm of business and the days of conspicuous consumption are quickly receding. Since 2007 over 8 million jobs have been lost. We have ...[Read More]