Branding

More and more people are talking about the importance of personal branding, both in career searching and in career development. Effective personal branding not only makes you stand…

A world class brand has 8 functions. It is critical to understand these functions to create a world-class brand. In a New Media Age, a marketer must have a solid understanding of…

Companies who engage with their customers and clients through branded merchandise are generally more successful in gaining recognition and increasing sales. Products such as pens,…

What is it that makes some brands connect so well with their audiences? We could learn something about building brands for organizations by also asking, What is it that makes some…

Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand. It is becoming a popular business…

Many people are confused as to the differences between branding, advertising, promotions, and public relations. For that matter, the actual process of "marketing' is misunderstood…

Any business, large or small, retail or B2B, one important aspect of it is its branding. In today's competitive market, an effective branding strategy gives the organization a…

Managers in the hospitality industry should understand marketing and branding. Hospitality marketing prepares future managers with the knowledge needed to ensure that their…