Building a Killer Brand to Eliminate Your Competition

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Since we are logo nerds, and there are so many different things to consider when developing a new logo / identity for your business, we tend to become slightly obsessive as we complete the refining process in developing the picture perfect logo. It should serve as a unique identifier, and a major element responsible for your company's branding efforts. When people are looking over your business, the first thing they see is your logo and your logo is literally worth at least a 1,000 words and many more dollars. Does your logo look professional, does it fit your business model, and is it representative of your company's purpose? Your logo is one of the primary building blocks of your brand. Coca-Cola's logo could not very well be used on Pepsi's website because the branding (color schemes, font styles, and overall look and feel) does not match.

There are many cases where other companies are able to over power or alternate eliminate their competition by virtue of the branding alone that is created a recognizable logo. Although their products are not my first choice, do the golden arches of McDonald's make their stores any less recognizable to my kids? My kids notice McDonald's before Burger King, Carls Jr., or Arby's because they're pretty well won that battle of the brands. I Would eat at basically any place other than Micky D's, absolutely, but memorable, distinct marks like the golden arches are the work of branding geniuses.

When formulating the creative direction for any new project, factoring into consideration a brand strategy that will be memorable, but not obnoxious, timeless, but relevant is a difficult balance to achieve, but one that is so important. The main objective is to focus on a brand with staying power.

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