One would think that choosing a flower delivery business van would indeed be rather easy. You just need a van with some interior shelving, which was easy to vacuum out at the end of the week. Sure, that’s true enough, but there is much more to it than that you see.
For instance, your deliver van in your florist business will need adequate signage so people will see it, and putting signage on a van can be tricky, ask any vinyl sign installer, they will tell you the challenges with bodylines, windows, and disruptions in the contour of the vehicle’s body that make the job a nightmare, and the results can often be less than needed.
Your delivery van is a marketing and advertising asset as well as a delivery vehicle, and you need to be thinking here. Remember when you deliver flowers your van will be outside of a home, or business and it really matters. You need a strong brand impression for people to observe and see. And with that point please realize that sometimes it makes sense to buy a used van instead of a new one to insure that you have the best body lines for signage.
In fact, the body shape and design matters more to your business than merely the brand you buy or the actual fuel economy. Because good signage brings in more business by 3-fold, I hope you see that point. Formerly, our company was in the vehicle washing business, and we noted how many vehicle signage configurations were all wrong, and in disarray of a cohesive message.
For instance the windows in back broke up the advertising, which is terrible, because when your delivery van is in heavy traffic losing money, you have a captured audience that could be reading that signage. Not to mention that windows in back allow heat in, and that costs on the refrigeration costs or air-conditioning to keep your perishable product from wilting.
Also, perhaps you should not have side windows either in this same argument. Because a large side surface allows for much bigger and robust signage or even a adverting sign wrap, which is obviously better than just vinyl signs, you see? Bigger than life bright flower arrangements on the side of your van makes people look, and will better imprint your brand on their memory, which is good for your business when they go to buy flowers in the future.
It’s not only important for the type of van, fuel economy, but you need to pay the utmost attention to the body lines when choosing a flower delivery van. Please consider all this.
