Take into consideration your brand message when you are out there interacting with social media. Your message has to be the same everywhere. It's about transparency. You need to be talking from the same point of view wherever you are. If you're commenting on one blog with one point of view and then you go to another one with something totally different, that's on record.
Think about what your brand message is to be. It can always be tweaked, but focus on your area of expertise. Also, make sure that you have the same message on all your social media resources. The more consistent you are, the more familiar people become with you. And guess what, they now become more comfortable with you and they begin to like you, and trust you a lot quicker. Seeing your views and your profiles on all of those things makes them want to trust you. They become loyal friends and possibly customers. Give them every reason to do so.
Branding profiles are important because when people look you up on Google, Twitter, Facebook or any search engine, it's great to have a branded background. Wherever they jump around to, if those profiles match, they feel like they're inside your sales page or your sales funnel.
They feel like they're getting to know you because these pages all look the same across the networks. The same look on Facebook and on Twitter gives a very professional feel to what you're doing online. Wherever people find you, they get to know your brand right away.