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Digital Marketing Agencies: What They Do

There is a small difference between a marketing agency and a digital marketing agency. A digital marketing agency handles the marketing aspect of a business, but in the digital world. They still offer many of the same services. Web Design A good company will have a team of graphic designers and web developers that are capable of designing an amazing website. Content Writers A digital marketing agency will also be able to write their own material or have a team of content writers that can help them optimize a website for SEO purposes. This will help to drive in traffic from search engines, helping to increase sales. Branding A digital marketing agency is not all about how things look. They are also able to help companies come up with the perfect brand to suit a company. For example, a jewel...[Read More]

How To Get Clients Being A Freelance Designer

This might be the most important post i have written until now. Assuming you meet the minimum requirements to be able to work as a freelance designer via internet: you must know English, have a Paypal account, a quality online portfolio… What can we do to get a job? As i said many times the promotion of your services is the key in this business, don’t think that because you are very good people will come from nowhere to ask you to work for them. IT’S THE BIGGEST MISTAKE YOU CAN MAKE. This is the idea: Get the maximum possible people to visit our website. Have a good relationship with search engines. Trafic oriented to possible clients. Reusing clients: newsletter. Local publicity. Getting a good representative. Contacting the companies directly. 1.- Get the maximum possib...[Read More]

What All Small Business Websites Require

If you have a small business and you want to advertise on the Web, it can be extremely tempting to just run out and make a website. This can be a big mistake, however. Sites for small businesses require different things than personal sites, academic sites or other types of Web presence. If you don’t pay attention to the special characteristics of your business, you could run into trouble. Let’s take a look at some of the things that your site requires. Site Description Any business site needs to get to the point quickly. Include a description of your business and what your site does where your visitors can see it easily. This doesn’t need to be long or complex, but it does need to be obvious and accessible. If your readers aren’t sure how the site works, they won...[Read More]

Points to Remember When Designing a Spa Website

Slowly and steadily, it is becoming mandatory to have one's own niche on the Internet, a place where one can speak to existing customers and try and entice new ones. This is especially true for specialty, high-profile businesses like spas and salons. Today, any salon that does not have a website is not considered high class and does not enjoy the patronage of the elite class. But to enjoy the patronage of the elite class, your salon website needs to seem like an exclusive place where the rich and the famous come to relax. It also needs to present important details, such as location, contact details, areas you server, and packages, prominently and unobtrusively. Seems like a challenge, right? Let's take a look at some Points you need to remember in your spa website design. • One of ...[Read More]

Factors On Designing Large Websites

Designing large websites can be very complex and use of a professional web developer is recommended. Once you have selected the right developer through research and references prepare a schedule for the completion of your website. Be certain to provide specific information regarding your site to the developer. The first stage of the design process involves graphic concepts or comps which will give you the look and feel of the finished site. There should be a standard to follow by your developer. Check to make sure a standard exists and is followed. Another stage is that of navigation and should initially be a prototype. After ensuring that it is of good structure and is naturally optimized for keywords then the developer can use actual programming. It is important that it is easy to naviga...[Read More]

Improve Your Website – 5 Easy Ways to Enhance Your Website

Feel like your website is starting to look a little bland? Want to make it a little more interactive? Well one option is of course to redesign it … but unless your website is really old, it may not be in your budget to redesign it. Or maybe it's a new website and you like it but you are just looking for that "Wow" factor … well here are some easy tips to either implement yourself or ask your web developer to do for you: 1. Add a countdown feature What am I counting down to exactly? Well the answer is anything you want! Announce that you're having a massive sale, and put a countdown calendar on your home page counting down the hours, minutes and seconds remaining until the spending frenzy begins! Or if you have a major event coming up, or a new product … ...[Read More]

How to Choose the Best Web Designers

We have put together a list to assist you in making the proper decision as you hire a web designer. Know the bottom line If your site is mostly e-commerce your concentration will be on ROI (return-on-investment), maintaining and building your client base, as well as conversion of sales. If you’re launching a new business and you have to brand awareness, you’ll merely be offering education and information in regard to your products or services. Therefore, in this instance, a clear focus and good visibility is required. Identify a strong track record This isn’t necessarily how long the firm has been in business. As a matter of fact, lots of new businesses have some new methodologies and stellar ideas to consider. Here, the point is how much a firm knows your field and have ...[Read More]

Signs That Indicate Your Website Need a Redesign

Your business website is a gateway to the world. It showcases your offerings to the global customers. The trustworthy communication partner is one of the most affordable salesmen that you can hire. Over a period of time, the website’s layout becomes old and lousy, the content gets repetitive and uninteresting for the web surfers and prospective customers, and the designs get dated in comparison to the competitors. Sometimes the tweaks and changes are minor, while other times a complete overhaul might be required. Below are some signs that show that your website requires a redesign. No mobile/Smartphone optimization M-commerce is the next big thing. The customers are already switching to the mobiles and smartphone for product screening, and purchase purposes. You are overlooking the m...[Read More]

Trends That Set You Apart: SEO Techniques That Every Web Designer Should Know

If it was a decade back, then the term ‘SEO’ and web designing wouldn’t have gone parallel. But today the thing is something different. The web-smart world wants more from us and being exclusive is the first requirement of the customers. Webbing the business in a smart way along with decorating and designing the website for a fresh promotion is the new in nowadays. Web designing incorporates a lot of strategical tasks and implementing them one by one enhances the front-end beauty of the website. It combines a lot of work with the frameworks, the programming languages, CMS or Content Management System, pre-decorated templates, web designing tools and hosting platform. On the other hand, it takes a lot of planning, sketch, graphical designing and strategy building for desig...[Read More]

The Website Content Hurdle

When was the last time your website got a refresh? Either just with new content, or a complete overhaul? We’ve all looked at our website and thought, “I really need to go through and update that.” But it is something that often gets pushed to the bottom of the list, and old content sits there for a lot longer than it should. Part of the problem is that we don’t always know exactly what we should put on our website. This happens during website design (or re-design) projects as well. The web designer expects the business to provide the content for the site. But the business owner doesn’t always know what to provide or have a good process for coming up with website content. This can sometimes take a long time and cause frustration on both sides. Especially if you...[Read More]

What To Expect When Hiring a Website Designer

Until today, 95% of Independent Business owners and Entrepreneurs hired a web designer based on the best price – and all they were getting was their web page, designed . Unfortunately for them, the wind has changed online and everyone is beginning to discover that an online presence is less about the cheap flashy looking website than it is about marketing themselves online. The new wave of Online Marketing Systems, are leaving the flashy web designer out of business now that the future of old skool moving graphic style of business card websites, is unclear. An online presence is mandatory in the age of Information and Technology. When hiring a web designer – keep value in mind and your ears open to whatever else you will achieve, including getting a website. Now, value is a pre...[Read More]

Do’s and Don’ts of Getting Urgent Website Design Done

A website has to be thoroughly planned; content and media aggregated which take time, However sometimes you may not have the liberty to plan things over time. This article tries to point a few tips to keep mind when you have to hurry through the web design cycle. Decide the number of pages you will need by creating a basic sitemap Narrow down on your target audience, demographics etc (Do not target everybody) Do a thorough competitor research Shortlist your USPs to highlight on slider or other media If you are an old business try and get testimonials from previous clients Check if the layout provided by designer goes well with your logo Never copy content from other sites as it’s not an ethical practice Check your website content for plagiarism on various sites available online Do no...[Read More]

What Is Web Design?

Web design means to create, plan and update on websites. It also involves user interface, website structure, website layout, colors, fonts, contrasts, imagery and much more. Websites are formed combined by all these elements. Website design is more than just the visual aspect. But, it is more than that. The designing includes more elements like user habits, usability, navigation logic and many other things which would help in finding the information faster on the site. It also aims to simplify the usage so that everyone can use it. It involves collecting of ideas and arranging them aesthetically. The created end pages can be accessed by end users. Thus, one needs to make sure that the web design is simple. Listed below are a few elements that will help you in creating a user-friendly site....[Read More]

Interactivity and Individualization in Online Marketing – 5 Tips to Increase Traffic

Interactivity and individualization in Online Marketing are two essential components that are necessary when it comes to online marketing. These elements work alone, as well as together in the development of online marketing programs. Interactivity in online marketing programs The integration of diverse services to implement web based marketing programs is advantageous to the programs involved. The sharing of ideas help motivate and stimulate the unique characteristics that are most needed for online marketing consultants. It is much easier for marketing specialists to communicate with each other, due to the level of high technology that is imposed in today’s business world. There are various manners that marketing consultants can communicate with each other and take their ideas and ...[Read More]

How the Internet Has Forever Changed Marketing

In the last few years, consumers have changed the way they find what they want, and where they want to get it. Business supplies, concert tickets, and that perfect gift are now on the web, and that’s where many people are going. In the past consumers have responded to direct mail, cold calling, and trade shows in addition to conventional advertising. Those methods are less effective than the internet and also harmful to the environment through toxic ink, paper waste, fuel costs, and other excess energy consumption. With the use of search engines, it is now easy to filter out gimmicks and find what we are looking for directly. The tools are at the tips of our fingers and unlimited. We have access to search engines, social networking sites (Facebook, LinkedIn, Twitter), and blogs where...[Read More]