The e-commerce business 2011 trends have moved on considerably from last year. As technology and consumer habits are constantly evolving, the trends also change. If you want to ensure that your business stays ahead of the competition, and goes from strength to strength, it is important to keep up to date with the latest marketing concepts. Though the internet is still at the forefront of advertising in terms of e-commerce, there are new tools, or changes to old tools, that you should be aware of.
More institutions and businesses now take advantage of Twitter. Though the service has been around for a couple of years, it is only in the last twelve months then it has become a must have tool in the arsenal of online marketers. No matter what service or product you offer through your website, Twitter should form an important component of your advertising campaign, it is a simple way to reach out to a massive audience.
Social media continues to be a very useful concept. If you were to integrate certain applications into your portal, you can keep your potential market informed of the latest happenings. This year, social media is playing a much more important role in the strategies of online marketing campaigns. What’s more, social networking is an extremely low-cost activity, this is appealing to both established firms and new startups. You can boost turnover whilst keeping the advertising budget low.
In these times of a weak economy, more consumers think carefully about price. You can use social media to highlight how affordable your services or products are, and make changes to stay competitive throughout the year.
Your e-commerce business should make full use of video to reach out to the public. It can now be said that the majority of homes in the country have access to fast broadband connections. Those portals on which videos can be hosted continue to draw in millions of viewers each day. You can use this trend to capture new customers, though you will need to ensure that you upload videos that are informative, interesting, and fun.
It is fundamental to stay on top of the latest search engine optimization (SEO) concepts and techniques. This is a topic that is constantly evolving; the algorithms used by the search engines are not the same today as they were this time last year. If you have not updated your keywords and other dynamics there is every chance your pages would’ve dropped in ranking over time.
Email marketing still has a place in today’s world of e-commerce, but sending out mundane monotonous emails is of no use today. You need to create personalized emails that are more likely to generate an interest in the minds of potential customers. Consider what terminology and images can help to arouse curiosity.
To be successful in e-commerce business today requires a broad understanding of the habits and trends of the market. Social media and personalized approaches are the best way of ensuring continual profit in the months ahead.