Business-to-Business is a specific type of commerce that is rapidly gaining online popularity. B2B is transactions or electronic business between two companies, where both benefit from the exchange of products or services. Unlike other marketing plans, B2B links businesses with other businesses, rather than focusing on individual customers.
B2B encompasses a variety of business opportunities, ranging from Ecommerce Internet Marketing to sales auctions. The one common factor in all B2B transactions is the presence of two separate businesses, unlike B2C which describes transactions between a business and customer. B2B is also different than B2G, which describes transactions between a business and the government.
B2B relationships are created and maintained through effective marketing strategies. B2B marketing involves typical tactics to gain exposure, such as mailing lists, advertising, product demonstrations, and other basic public relation skills. Today’s B2B marketing also includes online skills such as basic web design and knowledge of search engine optimization and effective keyword placement.
Today, Ecommerce Internet Marketing has boosted the need for B2B services. In fact, the number of B2B transactions has quickly exceeded the average volume of B2C transactions. As Ecommerce Internet Marketing continues to grow in popularity, more businesses are taking advantage of the great opportunities found through E-Marketplace.
E-Marketplace is the perfect place for businesses to connect and arrange to exchange services or goods. This online platform allows B2B arrangements to take place in one central place with structured auctions and transaction policies. E-Marketplace can assist a business in several ways.
E-Marketplace offers the following benefits:
1. It connects supply with demand by assisting buyers in finding supplies, and by helping suppliers find buyers.
2. It simplifies the process of B2B transactions, saving businesses time and money.
3. It makes easy trade possible between businesses all over the world.
4. It provides an organized platform for making payments and tracking orders.
5. It allows environmentally-minded business to conduct “green” business, with less paper work.