The year 2016 presents tremendous opportunities for cross-selling techniques. eCommerce businesses can actually bolster sales records by even up to 30% by resorting to cross-selling. As a retailer, you do have the chance to generate extra traffic during the sales period by adding new features and optimizing user experience.
eCommerce: Strategies to Shore Up This Particular Technique
Cross-selling entails the practice of boosting sales by providing additional (but relevant) products along with the product the customer is already looking for. For instance, if a potential buyer is looking for a laptop then you can generally present them with the additional option of choosing laptop covers as well. While most may think that it's not that difficult to make a buyer shell out a few extra bucks for the cover when it's already buying a laptop- in reality, it's not that easy either. If it would have been that easy we would not really have taken the trouble to draw this primer up for you. So, do read on.
What you should know
Start off by shaking up your messaging techniques. No, we are not speaking about the stock-in-trade standard messages that are sent out in bulk to all your consumers during a sale or festivals. We are rather talking about personalizing your messages. Why not include the name of perspective within the message body itself? Notably, it has been found that the inclusion of the word "you" and "your" bolsters results by a reasonable margin. Your message should be more like you're speaking to your buyer right across the table.
It is very important to ensure that you're actually keeping your endeavors relevant. Like we have already pointed out that you can actually go on to offer something like a laptop cover with a laptop (or for that matter, a printer with a desktop). However, you just can not go on to present random products or accessories as cross sells. Presenting cross sells that will be needed without a doubt is a surefire tip to succeed. For instance, if you're selling a printer now, then putting printer ink along side is a more fruitful proposition rather than presenting a printer cover. A user may or may not make use of the cover but he / she has no other option but to use ink.
Now, you may not really believe it, but let us tell you even eCommerce website developers today focus a lot on this technique to aid their consumers to bolster their conversion odds. They can offer you insights regarding which cross sells pages to promote. In fact, there are eCommerce website developers who tell their clients how adopting cross-selling and up-selling measures count in your eCommerce success within an impressive layout does.