If you are doing your own search engine optimization campaign, then there are a few things you are going to want to do to ensure that you are ticking all the right boxes and that you are carrying out the most effective and ethical techniques to push your business forward in your industry online, reach your audience and achieve your online goals in the long run.
Before you start, it’s important you understand that SEO requires a lot of hard work and dedication and it is exceptionally time consuming, in addition to this, it can take weeks before you see any results. The good news is that once you make your way onto that first page of search results and you maintain your SEO effectively, maintaining your position is a much easier task.
The first thing you will want to do is put a SEO check-list in place, this way you can identify the affordable SEO services that you can hire someone to assist with and those you want to carry out yourself. The SEO check-list should be something that you can work to setting up your campaign through to managing it on a daily basis.
The first important thing you will want to do is to do a thorough analysis of your website. This should include all aspects of your website from whether your content is optimized for search engines to your loading speeds and page navigation. Remember search engine optimization is more than just keywords these days, it’s about the users overall experience with your company online from first visiting your website to making their way around the site and the valuable information that they can find. You need to become an authoritative figure in your industry.
The next step is your competitor analysis. This isn’t just general competitor analysis, but you want to know where they are marketing themselves online, what directories are they using, do they have a blog, do they have a YouTube channel? There are so many elements to their online marketing that you want to know about, including the keywords that they use, to help you with your own affordable SEO campaign.
From here you should do a thorough keyword analysis, which should include long and short tailed keywords. Remember while you may use keywords as part of your campaign, you must never overstuff them, as this is a recipe for disaster and will result you being penalised by the top search engines as a result. The basis of the keyword analysis is to identify what words and phrases your potential clients are using and then directing yourself towards those keywords to ensure you reach that audience and direct them to your website as a result.
The content that you provide in any of your online marketing efforts, whether it’s your website pages, your blog or event on your social media page should be high quality and informative. People are looking online for information and whether they are looking at a particular product or just information on the type of products available, you want to be able to answer their questions. The content you provide should be informative and relevant to your industry at all times.
In addition to all this, you want to create links. Link building is an essential and affordable SEO technique which is used by top SEO companies to help direct traffic to their clients websites. There is an important element here, in which you need to ensure you only use manual link building services and not automatic links. This way the links can be monitored to ensure working high quality links which will help you drive your business forward in the long run.