Every entrepreneur wants to have an Internet marketing strategy that is fool-proof. The reality is that there's no cookie cutter approach to marketing on the Web. It takes a lot of analysis, testing and even more analysis to see what works and what does not. It also helps to have a squad that can help with writing content for your ads, blogs and social media posts. An SEO agency can be very helpful in this case.
If you're just starting out, with or without help from an Internet marketing agency, you need to ensure you're making the right moves to improve your SEO, social media marketing and PPC campaigns. One way to do that is to acquire tips from the experts who have successfully orchestrated such initiatives.
Let's take a look at some of the advice being offered by the pros at SEO companies.
Do not Overlook the Potential of Snapchat
A lot of people slept on Facebook when it first came out, so be warned – you do not want to make the same mistake with Snapchat. Although this platform is very different from the likes of Twitter and Facebook, it holds great potential for entrepreneurs. There are clever ways this network can be used to promote your products and services. Just take a look at how some of the other small businesses are doing it.
Never Stop Experimenting
Internet marketing is a never ending lesson, so never believe you know it all or have it all figured out. You may have a good grasp on your campaign right now, but once Google changes its algorithm or a new trend starts in the social media realm, you're going to be left behind in the dust without you learning a few new tricks. Continue to test different versions of your campaigns to see what works and what does not. These experiments should be frequent and ongoing.
Try Broadcasting Live On Facebook to Increase Reach
Every marketer on Facebook is looking for a way to increase their reach, using posts and paid ads. This sometimes works, but not quite enough. If you are not having much luck with your Facebook marketing, then you should consider broadcasting live content. The algorithm Facebook has incentivizes live broadcasting, so it's an excellent opportunity for brands to get their content in front of as many people as possible.
Keep Videos Engaging (Drop the Selfie-Stick)
Once live video took off, a lot of people went out and bought selfie-sticks for their recording sessions. But there's really no need to- keeping your camera at arms length is sufficient enough. It makes the video feel more personable, which helps people to connect with you and tend to be more engaging.
Do not Take Complaints to Heart
Negative feedback should not be taken lightly, but it also should not be taken to heart. If the complaints you're receiving are substantiated, then seek to resolve the problem. This will help smooth things over with the customer, and it will prevent the same issue from arising again in the future. So one way to look at it is that negative comments can help to better your brand overall, so do not overlook them. Welcome them with open arms.
Use Tools to Schedule Your Social Media Posts
If you try to sit around posting to social media networks all day, then when will you have time to actually run your business? You can free up a whole lot of time by using various tools that can schedule content to be posted throughout the day. These can even be scheduled weeks or months in advance. All you have to do then is just make occasional appearances to post about current trending topics in real time.
Pay Attention to User Behavior
Numbers are one thing, but actually seeing how it translates in the real world means everything. You need analysts on your team who can take raw data and determine user behavior just by looking at the numbers. You can then couple this with the more obvious data, like posts, comments and shares you witness on social media. It's important to give special attention to how people are (or are not) engaging with your content. It's best to work with an expert from an SEO agency so you can have access to knowledge and tools that can greatly improve your marketing strategy.